Night FoxLocal SEO report · Spokane SEO Agencies

nightfox.studio9 S Washington St Ste 515, Spokane, WA 99201Measured July 10, 2026

Score

87/100

Above the Spokane SEO Agencies median of 84

Where Night Fox sits among 4 Spokane SEO Agencies businessesOut of 100. Each dot is one business.
Spokane SEO Agencies: 4 sites scored out of 100Dot strip of 4 scores from 54 to 94. You: 87, 2nd of 4. Median 84. Top score 94 (August SEO).SPOKANE SEO AGENCIES4 sitesScore: 80Score: 54August SEO: 94You: 87You87August SEO9402550100Median 84
Where Night Fox sits among 4 Spokane SEO Agencies businesses
BusinessScore
August SEO94
You87
Spokane SEO Agencies site 380
Spokane SEO Agencies site 454
Median84

Night Fox scores 87 out of 100, above the Spokane SEO Agencies median of 84. Biggest gap: Business info for Google, 10 of 15 points.

Google rankNot foundNot in the map pack or top 10 on the 3 searches we trackReviews11reviews5.0 starsPhone load5.5 slab testGood is 2.5 s or less · median 8.6 s
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Where the points go

Ahead of the Spokane SEO Agencies median on Speed & Google checklist. Behind it on Crawlability.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 87 of 100 measured pointsSpeed & Google checklist: 22 of 25, median 21. Page basics: 25 of 25, median 25. Business info for Google: 10 of 15, median 10. Crawlability: 5 of 10, median 10. Google Business Profile: 15 of 15. Map & search position: 10 of 10, median 10.Speed & Google checklist: 22 of 25 (median 21)Speed & Google checklist22 / 25Page basics: 25 of 25 (median 25)Page basics25 / 25Business info for Google: 10 of 15 (median 10)Business info for Google10 / 15Crawlability: 5 of 10 (median 10)Crawlability5 / 10Google Business Profile: 15 of 15Google Business Profile15 / 15Map & search position: 10 of 10 (median 10)Map & search position10 / 10
Points by part of the score
Part of the scoreYouSpokane SEO Agencies medianBest in the fieldPoints available
Speed & Google checklist22212425
Page basics25252525
Business info for Google10101515
Crawlability5101010
Google Business Profile15––15
Map & search position10101010

The Spokane SEO Agencies standing

Night Fox is #2 of the 4 Spokane SEO Agencies we track. August SEO leads.

Spokane SEO Agencies ranked on score, ties to the business with more Google reviews.Night Fox is number 2 of 4.
RankBusinessScoreReviews
1August SEO9416
2Night Fox8711
320 Miles North Web Design80–

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 4 on the leaderboard

Google reviews

Night Fox has 11 Google reviews at 5.0 stars. Too few Spokane SEO Agencies have review data on file to compare.

Where Night Fox shows up on Google

Night Fox doesn't show in Google's map pack or top 10 on the 3 searches we track.

Where Night Fox shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "SEO agency near me spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Jun 22 #6, Aug 24 below the top 10, Sep 26 below the top 10.SEO agency near me spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME#6>10Jun 22: #6Aug 24: below the top 10Sep 26: below the top 10Google results for "best SEO agency spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: Jun 22 below the top 10, Aug 24 below the top 10, Sep 26 below the top 10.best SEO agency spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jun 22: below the top 10Aug 24: below the top 10Sep 26: below the top 10Google results for "SEO agency spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: Jun 22 below the top 10, Aug 24 below the top 10, Sep 26 below the top 10.SEO agency spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10Jun 22: below the top 10Aug 24: below the top 10Sep 26: below the top 10

Google results captured Sep 26, 2026.

Where Night Fox shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
SEO agency near me spokaneNot in the map packNot in the top 10HiddenHiddenJun 22: #6; Aug 24: Not in the top 10; Sep 26: Not in the top 10Sep 26, 2026
best SEO agency spokaneNot in the map packNot in the top 10HiddenHiddenJun 22: Not in the top 10; Aug 24: Not in the top 10; Sep 26: Not in the top 10Sep 26, 2026
SEO agency spokaneNot in the map packNot in the top 10HiddenHiddenJun 22: Not in the top 10; Aug 24: Not in the top 10; Sep 26: Not in the top 10Sep 26, 2026

What to fix, in order

Most costly first. Every fix is written out in full.

Next2

  1. The site's structured data is missing the address or phone.

    The fix: Fill in streetAddress, addressLocality, postalCode, and telephone in the LocalBusiness JSON-LD block.

    Why it matters · for your developer

    The map pack matches name, address and phone across the web. A gap here gives Google a reason to rank a better-matched listing.

    Business info for Google. LocalBusiness schema is incomplete: Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.

  2. No robots.txt file.

    The fix: Add a /robots.txt file. At minimum, include the line 'Sitemap: <your sitemap URL>'.

    Why it matters · for your developer

    Crawlers look for it first, and it's where the sitemap is announced. Without it, Google can miss pages.

    Crawlability. No robots.txt file: Search engines look for /robots.txt to discover sitemap location and crawl directives.

Speed on a phone

5.5 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane SEO Agencies median is 8.6 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 5.5 s, in Google's poor zone (good is 2.5 s or less). Median 8.6 s. Layout shift while loading: <0.01, in Google's good zone (good is 0.10 or less). Median 0.Main content load time: 5.5 s (median 8.6 s)Main content load timeLCP5.5 smedian 8.6 sGoodPoor2.5 s4 s12 s+Layout shift while loading: <0.01 (median 0)Layout shift while loadingCLS<0.01median 0GoodNeeds workPoor0.100.250.50+

Google's performance score: 78 on a phone, 87 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane SEO Agencies medianGood up toPoor above
Main content load time (LCP)Lab test5.5 s8.6 s2.5 s4 s
Layout shift while loading (CLS)Lab test<0.0100.100.25

Other Spokane SEO Agencies we track

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See who holds each spot on Google.

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Raw measurementsfor your developer

Page basics

Page title41 characters

Spokane Web Design, SEO & AIO | Night Fox

Title names SpokaneYes
Meta description148 characters

I build fast, custom-coded Spokane websites with SEO and AIO built in — so you show up on Google and in AI answers. Get a free quote from Night Fox.

Description names SpokaneYes
Main headings (H1)1
Images without alt text0 of 1

Structured data and crawling

JSON-LD presentYes
LocalBusiness schemaYes
Name, address, phone in schemaNo
robots.txtNo
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating5.0 / 5
Reviews11
Hours listedYes

Google PageSpeed (lab test)

Performance, phone78 / 100
Performance, desktop87 / 100
SEO checklist, phone100 / 100
Accessibility, phone93 / 100
Best practices, phone92 / 100

Report cmrfs2dw · Measured July 10, 2026

The scans are free so Kev can see what Spokane sites get wrong and publish what he finds. How we score