Ray & Roy's Repair, Inc.Local SEO report · Spokane Auto Repair
rayandroysrepair.com13524 E Sprague Ave #6, Spokane, WA 99216Measured September 11, 2026
Score
68/100
Below the Spokane Auto Repair median of 72
| Business | Score |
|---|---|
| Nef's Auto Repair | 87 |
| Spokane Auto Repair site 2 | 79 |
| Spokane Auto Repair site 3 | 79 |
| Spokane Auto Repair site 4 | 74 |
| Spokane Auto Repair site 5 | 73 |
| Spokane Auto Repair site 6 | 70 |
| You | 68 |
| Spokane Auto Repair site 8 | 68 |
| Spokane Auto Repair site 9 | 66 |
| Spokane Auto Repair site 10 | 59 |
| Median | 72 |
Ray & Roy's Repair, Inc. scores 68 out of 100, below the Spokane Auto Repair median of 72. Biggest gap: Business info for Google, 0 of 15 points.
What to fix first, and why
Ray & Roy's Auto Repair carries a strong city signal — title and meta both name Spokane clearly — but the homepage has no structured data, so Google is inferring the business name, address, and services rather than reading them directly from the page. That uncertainty costs trust with the algorithm. The site also loads past Google's 4-second poor threshold on a phone, and most local searches happen on phones, so slow visitors leave before they see anything. The first fix: add a LocalBusiness JSON-LD block naming the business, address, phone, hours, and primary category — that one change gives Google something concrete to trust.
Drafted with AI on October 1, 2026, from our scans of this site.
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Where the points go
68 of 100
Ahead of the Spokane Auto Repair median on Map & search position. Behind it on Speed & Google checklist, Page basics and Business info for Google.
| Part of the score | You | Spokane Auto Repair median | Best in the field | Points available |
|---|---|---|---|---|
| Speed & Google checklist | 16 | 20 | 22 | 25 |
| Page basics | 19 | 20 | 25 | 25 |
| Business info for Google | 0 | 5 | 15 | 15 |
| Crawlability | 10 | 10 | 10 | 10 |
| Google Business Profile | 15 | 15 | 15 | 15 |
| Map & search position | 8 | 1 | 10 | 10 |
The Spokane Auto Repair standing
#7 of 10
Ray & Roy's Repair, Inc. is #7 of the 10 Spokane Auto Repair we track. Nef's Auto Repair leads.
| Rank | Business | Score | Reviews |
|---|---|---|---|
| 1 | Nef's Auto RepairLeader | 87 | 412 |
| 2 | Tune Tech Full Service Auto Repair | 79 | 358 |
| 3 | Vandervert Automotive Services | 79 | 119 |
| 6 | A-1 Auto Repair | 70 | 164 |
| 7 | Ray & Roy's Repair, Inc. | 68 | 410 |
| 8 | Local Auto Repair Spokane | 68 | 85 |
Ranked on score. A tie goes to the business with more Google reviews. How we score · All 10 on the leaderboard
Reviews vs. the Spokane field
9 businesses
Ray & Roy's Repair, Inc. has 410 Google reviews at 4.9 stars. The Spokane Auto Repair median is 390, and 3 businesses have more.
| Business | Google reviews | Rating |
|---|---|---|
| Spokane Auto Repair business 1 | 551 | 4.6 |
| Spokane Auto Repair business 2 | 462 | 4.7 |
| Spokane Auto Repair business 3 | 412 | 4.9 |
| You | 410 | 4.9 |
| Spokane Auto Repair business 5 | 390 | 4.8 |
| Spokane Auto Repair business 6 | 358 | 4.5 |
| Spokane Auto Repair business 7 | 164 | 4.7 |
| Spokane Auto Repair business 8 | 119 | 4.8 |
| Spokane Auto Repair business 9 | 85 | 4.9 |
| Median | 390 | 4.8 |
What would more reviews do?
Reviews
410
Review rank
#4of 9
#4 of 9 on Google reviews today. Drag to see what more would do.
Where Ray & Roy's Repair, Inc. shows up on Google
3 searches
Ray & Roy's Repair, Inc. ranks in Google's top 10 on all 3 searches we track, but not in the map pack.
Google results captured Sep 4, 2026.
| Search | Map pack | Organic | Map pack names | Top 10 names | Rank over time | Captured |
|---|---|---|---|---|---|---|
| auto repair shop near me spokane | Not in the map pack | #4 | Hidden | Hidden | Jun 11: Not in the top 10; Jul 29: #5; Sep 4: #4 | Sep 4, 2026 |
| best auto repair shop spokane | Not in the map pack | #5 | Hidden | Hidden | Jun 11: Not in the top 10; Jul 29: #8; Sep 4: #5 | Sep 4, 2026 |
| auto repair shop spokane | Not in the map pack | #6 | Hidden | Hidden | May 30: Not in the top 10; Jul 29: #8; Sep 4: #6 | Sep 4, 2026 |
What to fix, in order
7 fixes · free to read
Most costly first. Every fix is written out in full.
Fix first2
The homepage has no structured data.
The fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.
Why it matters · for your developerFor your developer
Structured data states the name, address and services in a form Google reads directly. Without it, Google infers them, and it trusts the listings it's sure about.
Business info for Google. No structured data (JSON-LD) on page: Google relies on structured data to understand local business information.
The site is slow on a phone.
The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.
Why it matters · for your developerFor your developer
Most local searches happen on phones. A slow load loses visitors before the page appears.
Speed & Google checklist. Slow mobile performance: Mobile performance score is 33/100. Google uses mobile speed as a ranking factor.
Next3
Ranks #4 in Google's web results for the main search, just below the top three.
The fix: Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.
Why it matters · for your developer
The first three results take most of the clicks. This is close enough that a few fixes can move it up.
Map & search position. Ranking #4 for the primary organic query: Positions 4–7 sit below the top organic results, where the first three capture most of the clicks.
Show the other 4 fixes
Nextcontinued
The homepage has more than one main heading.
The fix: Keep only one H1; convert the rest to H2/H3 as appropriate.
Why it matters · for your developer
Several H1s blur the page's topic. One clear heading tells Google what to rank the page for.
Page basics. Multiple H1 tags (2): Multiple H1s dilute heading hierarchy and confuse crawlers.
Google's own page checklist flags issues.
The fix: Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.
Why it matters · for your developer
Google's Lighthouse test runs an SEO checklist on every page. The failing items are straightforward points to collect.
Speed & Google checklist. Lighthouse SEO score below 90: Lighthouse SEO checks failing — score is 83/100.
When there's time2
The search preview is 163 characters, longer than Google shows.
The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.
Why it matters · for your developer
Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.
Page basics. Meta description is too long (163 chars): Meta descriptions display best between 70 and 160 characters.
No canonical tag on the homepage.
The fix: Add <link rel='canonical' href='<page url>'> in the page <head>.
Why it matters · for your developer
Tracking links and duplicate URLs can split a page's ranking credit. A canonical tag keeps it on one page.
Page basics. No canonical tag: Self-referential canonical tags prevent duplicate content issues from tracking parameters.
Speed on a phone
Lab test
34 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Auto Repair median is 6.6 s.
Google's performance score: 33 on a phone, 41 on a desktop.
| Measure | Source | You | Spokane Auto Repair median | Good up to | Poor above |
|---|---|---|---|---|---|
| Main content load time (LCP) | Lab test | 34 s | 6.6 s | 2.5 s | 4 s |
| Layout shift while loading (CLS) | Lab test | 0.06 | <0.01 | 0.10 | 0.25 |
Free with a Google sign-in
See who holds each spot on Google.
Every fix above is already free. Signing in adds:
- Who holds each map-pack spot, with ratings and review counts
- The top 3 Google results, side by side
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Raw measurementsfor your developer
Page basics
Home - Ray & Roy's Auto Repair, Inc. | Spokane, WA
Ray & Roy's Auto Repair, Inc. in Spokane, WA offers expert, affordable auto repairs, brake service, alignments, and fleet maintenance from trusted local mechanics.
Structured data and crawling
Google Business Profile
Google PageSpeed (lab test)
Report cmtxip1d · Measured September 11, 2026
The scans are free so Kev can see what Spokane sites get wrong and publish what he finds. How we score