Ray & Roy's Repair, Inc.Local SEO report · Spokane Auto Repair

rayandroysrepair.com13524 E Sprague Ave #6, Spokane, WA 99216Measured September 11, 2026

Score

68/100

Below the Spokane Auto Repair median of 72

Where Ray & Roy's Repair, Inc. sits among 10 Spokane Auto Repair businessesOut of 100. Each dot is one business.
Spokane Auto Repair: 10 sites scored out of 100Dot strip of 10 scores from 59 to 87. You: 68, 7th of 10. Median 72. Top score 87 (Nef's Auto Repair).SPOKANE AUTO REPAIR10 sitesScore: 79Score: 79Score: 74Score: 73Score: 70Score: 68Score: 66Score: 59Nef's Auto Repair: 87You: 68You68Nef's Auto Repair8702550100Median 72
Where Ray & Roy's Repair, Inc. sits among 10 Spokane Auto Repair businesses
BusinessScore
Nef's Auto Repair87
Spokane Auto Repair site 279
Spokane Auto Repair site 379
Spokane Auto Repair site 474
Spokane Auto Repair site 573
Spokane Auto Repair site 670
You68
Spokane Auto Repair site 868
Spokane Auto Repair site 966
Spokane Auto Repair site 1059
Median72

Ray & Roy's Repair, Inc. scores 68 out of 100, below the Spokane Auto Repair median of 72. Biggest gap: Business info for Google, 0 of 15 points.

What to fix first, and why

Ray & Roy's Auto Repair carries a strong city signal — title and meta both name Spokane clearly — but the homepage has no structured data, so Google is inferring the business name, address, and services rather than reading them directly from the page. That uncertainty costs trust with the algorithm. The site also loads past Google's 4-second poor threshold on a phone, and most local searches happen on phones, so slow visitors leave before they see anything. The first fix: add a LocalBusiness JSON-LD block naming the business, address, phone, hours, and primary category — that one change gives Google something concrete to trust.

Drafted with AI on October 1, 2026, from our scans of this site.

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Where the points go

Ahead of the Spokane Auto Repair median on Map & search position. Behind it on Speed & Google checklist, Page basics and Business info for Google.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 68 of 100 measured pointsSpeed & Google checklist: 16 of 25, median 20. Page basics: 19 of 25, median 20. Business info for Google: 0 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: 15 of 15, median 15. Map & search position: 8 of 10, median 1.Speed & Google checklist: 16 of 25 (median 20)Speed & Google checklist16 / 25Page basics: 19 of 25 (median 20)Page basics19 / 25Business info for Google: 0 of 15 (median 5)Business info for Google0 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 15 of 15 (median 15)Google Business Profile15 / 15Map & search position: 8 of 10 (median 1)Map & search position8 / 10
Points by part of the score
Part of the scoreYouSpokane Auto Repair medianBest in the fieldPoints available
Speed & Google checklist16202225
Page basics19202525
Business info for Google051515
Crawlability10101010
Google Business Profile15151515
Map & search position811010

The Spokane Auto Repair standing

Ray & Roy's Repair, Inc. is #7 of the 10 Spokane Auto Repair we track. Nef's Auto Repair leads.

Spokane Auto Repair ranked on score, ties to the business with more Google reviews.Ray & Roy's Repair, Inc. is number 7 of 10.
RankBusinessScoreReviews
1Nef's Auto Repair87412
2Tune Tech Full Service Auto Repair79358
3Vandervert Automotive Services79119
6A-1 Auto Repair70164
7Ray & Roy's Repair, Inc.68410
8Local Auto Repair Spokane6885

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 10 on the leaderboard

Reviews vs. the Spokane field

Ray & Roy's Repair, Inc. has 410 Google reviews at 4.9 stars. The Spokane Auto Repair median is 390, and 3 businesses have more.

Google reviews and rating, Ray & Roy's Repair, Inc. and every Spokane Auto Repair business with review dataEvery Spokane Auto Repair business with Google reviews.
Google reviews and rating, Spokane Auto RepairScatter plot of 9 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 410 reviews, rated 4.9. Median 390 reviews and 4.8 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 164 reviews, rated 4.7Business: 390 reviews, rated 4.8Business: 85 reviews, rated 4.9Business: 551 reviews, rated 4.6Business: 412 reviews, rated 4.9Business: 462 reviews, rated 4.7Business: 358 reviews, rated 4.5Business: 119 reviews, rated 4.8You: 410 reviews, rated 4.9Median 390 reviewsMedian 4.8You410 reviews · 4.9
Google reviews and rating, Ray & Roy's Repair, Inc. and every Spokane Auto Repair business with review data
BusinessGoogle reviewsRating
Spokane Auto Repair business 15514.6
Spokane Auto Repair business 24624.7
Spokane Auto Repair business 34124.9
You4104.9
Spokane Auto Repair business 53904.8
Spokane Auto Repair business 63584.5
Spokane Auto Repair business 71644.7
Spokane Auto Repair business 81194.8
Spokane Auto Repair business 9854.9
Median3904.8
What would more reviews do?

Reviews

410

Review rank

#4of 9

410 todaymost in the field: 551

#4 of 9 on Google reviews today. Drag to see what more would do.

Where Ray & Roy's Repair, Inc. shows up on Google

Ray & Roy's Repair, Inc. ranks in Google's top 10 on all 3 searches we track, but not in the map pack.

Where Ray & Roy's Repair, Inc. shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "auto repair shop near me spokane"You: not in the map pack. Organic #4 of the top 10. 9 organic results were captured. Over time: Jun 11 below the top 10, Jul 29 #5, Sep 4 #4.auto repair shop near mespokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN1234You: organic #4You56789Only 9 results capturedBelow the top 10RANK OVER TIME>10#4Jun 11: below the top 10Jul 29: #5Sep 4: #4Google results for "best auto repair shop spokane"You: not in the map pack. Organic #5 of the top 10. 7 organic results were captured. Over time: Jun 11 below the top 10, Jul 29 #8, Sep 4 #5.best auto repair shopspokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN12345You: organic #5You67Only 7 results capturedBelow the top 10RANK OVER TIME>10#5Jun 11: below the top 10Jul 29: #8Sep 4: #5Google results for "auto repair shop spokane"You: not in the map pack. Organic #6 of the top 10. 8 organic results were captured. Over time: May 30 below the top 10, Jul 29 #8, Sep 4 #6.auto repair shop spokaneMAP PACKNAMES HIDDEN123You: not in the map packTOP 10NAMES HIDDEN123456You: organic #6You78Only 8 results capturedBelow the top 10RANK OVER TIME>10#6May 30: below the top 10Jul 29: #8Sep 4: #6

Google results captured Sep 4, 2026.

Where Ray & Roy's Repair, Inc. shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
auto repair shop near me spokaneNot in the map pack#4HiddenHiddenJun 11: Not in the top 10; Jul 29: #5; Sep 4: #4Sep 4, 2026
best auto repair shop spokaneNot in the map pack#5HiddenHiddenJun 11: Not in the top 10; Jul 29: #8; Sep 4: #5Sep 4, 2026
auto repair shop spokaneNot in the map pack#6HiddenHiddenMay 30: Not in the top 10; Jul 29: #8; Sep 4: #6Sep 4, 2026

What to fix, in order

Most costly first. Every fix is written out in full.

Fix first2

  1. The homepage has no structured data.

    The fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

    Why it matters · for your developer

    Structured data states the name, address and services in a form Google reads directly. Without it, Google infers them, and it trusts the listings it's sure about.

    Business info for Google. No structured data (JSON-LD) on page: Google relies on structured data to understand local business information.

  2. The site is slow on a phone.

    The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

    Why it matters · for your developer

    Most local searches happen on phones. A slow load loses visitors before the page appears.

    Speed & Google checklist. Slow mobile performance: Mobile performance score is 33/100. Google uses mobile speed as a ranking factor.

Next3

  1. Ranks #4 in Google's web results for the main search, just below the top three.

    The fix: Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

    Why it matters · for your developer

    The first three results take most of the clicks. This is close enough that a few fixes can move it up.

    Map & search position. Ranking #4 for the primary organic query: Positions 4–7 sit below the top organic results, where the first three capture most of the clicks.

Show the other 4 fixes

Nextcontinued

  1. The homepage has more than one main heading.

    The fix: Keep only one H1; convert the rest to H2/H3 as appropriate.

    Why it matters · for your developer

    Several H1s blur the page's topic. One clear heading tells Google what to rank the page for.

    Page basics. Multiple H1 tags (2): Multiple H1s dilute heading hierarchy and confuse crawlers.

  2. Google's own page checklist flags issues.

    The fix: Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.

    Why it matters · for your developer

    Google's Lighthouse test runs an SEO checklist on every page. The failing items are straightforward points to collect.

    Speed & Google checklist. Lighthouse SEO score below 90: Lighthouse SEO checks failing — score is 83/100.

When there's time2

  1. The search preview is 163 characters, longer than Google shows.

    The fix: Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

    Why it matters · for your developer

    Under 70 characters says little, and past 160 it gets cut off. The preview is the pitch under the link.

    Page basics. Meta description is too long (163 chars): Meta descriptions display best between 70 and 160 characters.

  2. No canonical tag on the homepage.

    The fix: Add <link rel='canonical' href='<page url>'> in the page <head>.

    Why it matters · for your developer

    Tracking links and duplicate URLs can split a page's ranking credit. A canonical tag keeps it on one page.

    Page basics. No canonical tag: Self-referential canonical tags prevent duplicate content issues from tracking parameters.

Speed on a phone

34 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Auto Repair median is 6.6 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 34 s, in Google's poor zone (good is 2.5 s or less). Median 6.6 s. Layout shift while loading: 0.06, in Google's good zone (good is 0.10 or less). Median <0.01.Main content load time: 34 s (median 6.6 s)Main content load timeLCP34 smedian 6.6 sGoodPoor2.5 s4 s12 s+You: 34 s, past the end of the scaleLayout shift while loading: 0.06 (median <0.01)Layout shift while loadingCLS0.06median <0.01GoodNeeds workPoor0.100.250.50+

Google's performance score: 33 on a phone, 41 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Auto Repair medianGood up toPoor above
Main content load time (LCP)Lab test34 s6.6 s2.5 s4 s
Layout shift while loading (CLS)Lab test0.06<0.010.100.25

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Raw measurementsfor your developer

Page basics

Page title50 characters

Home - Ray & Roy's Auto Repair, Inc. | Spokane, WA

Title names SpokaneYes
Meta description163 characters

Ray & Roy's Auto Repair, Inc. in Spokane, WA offers expert, affordable auto repairs, brake service, alignments, and fleet maintenance from trusted local mechanics.

Description names SpokaneYes
Main headings (H1)2
Images without alt text1 of 48

Structured data and crawling

JSON-LD presentNo
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.9 / 5
Reviews410
Hours listedYes

Google PageSpeed (lab test)

Performance, phone33 / 100
Performance, desktop41 / 100
SEO checklist, phone83 / 100
Accessibility, phone82 / 100
Best practices, phone73 / 100

Report cmtxip1d · Measured September 11, 2026

The scans are free so Kev can see what Spokane sites get wrong and publish what he finds. How we score