16 Cents, 3 Shoes & 5 Socks
Your Google Business Profile is exceptional. 4.8 stars across 1,361 reviews is real trust, and Google sees it. But your website is leaving organic traffic on the table. You rank #4 for "furniture store near me Spokane" — behind morfurniture.com, a Yelp listing, and harris-furniture.com. A directory page is outranking you. That's the gap. Three technical fixes explain most of it. Your page has no H1 tag, which means Google has no clear signal about what the page is for. There's no structured data, so your business details aren't readable by the search engine in a structured way. And mobile load speed is slow — enough to cost rankings on its own. Images are a smaller issue, but 6 of your 14 images have no alt text. Fixable in an afternoon. Your Spokane localization is strong — 85/100. Your title and meta already name the city correctly. That foundation holds. This report shows you exactly which pages need the H1, where to add JSON-LD, and which images need alt text first.
1Your Spokane Standing
#5 of 7That's the bottom third of the field. The sites above you aren't doing anything exotic — they're doing the basics, and you can see the score gap below.
Sign in to see who's ahead of you.
Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.
This is the field you're measured against — every Spokane Furniture Stores we track, captured and time-stamped. The gaps below are your position inside it.
2Where Customers Decide
Reviews · trust signalReviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.
Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.
You sit at #2 today. Drag the reviews up to see what the climb buys.
3Your Live Google Position
Sign in to unlockYou're not in Google's local 3-pack for Spokane Furniture Stores.
Organic #5, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.
4What to Fix, in Order of What It Costs
3 costly · 2 material · 1 polishRanked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.
Google is guessing what your business is.
Structured data is how you tell Google your name, address, and what you sell. Without it, Google infers — and it trusts the competitors it's sure about.
Fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.
Technical detail · for your developer
No structured data (JSON-LD) on page — Google relies on structured data to understand local business information. — Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.
Your page never says what it's about.
The main heading tells Google and the visitor what this page does. With none, both have to guess — and guessing costs you the ranking.
Fix: Add a single descriptive H1 to the page with the primary keywordTechnical detail · for your developer
No H1 tag on page — Every page should have exactly one H1. — Add a single descriptive H1 to the page with the primary keyword.
Your site makes phone users wait.
Over half your visitors are on phones. A slow load is a closed tab before they ever see you.
Fix: Compress images, defer non-critical JS, and serve from a CDNTechnical detail · for your developer
Slow mobile performance — Mobile performance score is 40/100. Google uses mobile speed as a ranking factor. — Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.
You're just below the three businesses that get the calls.
The top three map results take most of the clicks. You're close — close enough that reviews and a few fixes can move you in.
Fix: Strengthen NAP consistency across citations, build reviews, andTechnical detail · for your developer
Ranking #4 for the primary organic query — Positions 4–7 sit below the top organic results, where the first three capture most of the clicks. — Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.
Your photos are invisible to Google.
Without descriptions, your images can't show up in image search and screen readers skip them. That's reach you're not getting.
Fix: Audit content images and add descriptive alt textTechnical detail · for your developer
Most images missing alt text (6/14) — Image alt coverage is below 70%. — Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.
Your search preview is the wrong length to read.
Too short says nothing; too long gets clipped. The preview is your pitch — make it land in the space you get.
Fix: Rewrite the meta description with a concrete benefit and localTechnical detail · for your developer
Meta description is too long (293 chars) — Meta descriptions display best between 70 and 160 characters. — Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
You don't have to close this gap alone.
You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.
- We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
- We re-run your audit and show you the score move
- One Spokane business per vertical — we don't work with your competitors
One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.
See who's beating you — and the exact fix for each gap.
The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.
We email this report once and reply if you reply.
›Full Technical Detail
Authority · trajectory · load · raw signals
At a typical 2% inquiry rate, that 17,000-search gap is about
This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.
Strong Spokane signal — your title and meta both name the city to Google.