Spokane local-SEO audit · prepared for

7 Wonders Nails Hair Spa

85
Score · 100 point composite
Strong
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 19, 2026.

Ranking #1 for "nail salon Spokane" is real. That's not a small thing — it means Google already reads this site as the authority for that query in this market. The audit scored 85 out of 100. Strong start. Two gaps are pulling the score down. LocalBusiness schema is incomplete, which means Google is parsing your business details from raw HTML instead of structured data you control. Fifteen of your 32 images have no alt text — search engines index those as blank. Neither problem is buried deep. Both are fixable at the code level without touching your design or content. The report below shows exactly where the schema breaks and which images need tags first.

1Your Live Google Position

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The local pack · locked

You're not in Google's local 3-pack for Spokane Nail Salons.

Organic #1, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#17 Wonders Nails Hair Spanot in pack
One Google sign-in. No card, no pitch.

2What to Fix, in Order of What It Costs

0 costly · 2 material · 1 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. Your address and phone aren't where Google looks for them.

    The local pack runs on matching name, address, and phone. A gap here is a reason to rank the shop next door instead.

    Fix: Fill in streetAddress, addressLocality, postalCode, and telephone in the LocalBusiness JSON-LD block.

    Technical detail · for your developer

    LocalBusiness schema is incomplete — Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal. — Fill in streetAddress, addressLocality, postalCode, and telephone in the LocalBusiness JSON-LD block.

  2. Your photos are invisible to Google.

    Without descriptions, your images can't show up in image search and screen readers skip them. That's reach you're not getting.

    Fix: Audit content images and add descriptive alt text
    Technical detail · for your developer

    Most images missing alt text (15/32) — Image alt coverage is below 70%. — Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

  3. Your search preview is the wrong length to read.

    Too short says nothing; too long gets clipped. The preview is your pitch — make it land in the space you get.

    Fix: Rewrite the meta description with a concrete benefit and local
    Technical detail · for your developer

    Meta description is too long (305 chars) — Meta descriptions display best between 70 and 160 characters. — Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Spokane signal · local-anchor audit
Spokane localization signal
Strong local anchor
100/100

Strong Spokane signal — your title and meta both name the city to Google.

"Spokane" in page title
Title: "7 Wonders Nails Hair Spa | Beauty Spa In Spokane, WA 99218"
"Spokane" in meta description
Meta: "Beauty Spa In Spokane, WA 99218. Our mission is to serve a unique, on…"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance60 /100
SEO100 /100
Accessibility81 /100
Best practices100 /100
Core Web Vitals (mobile)
LCP (load)18.2 s
CLS (shift)0.00
INP (response)82 ms
Google Business Profile
Profile existsyes
Rating4.2 / 5
Reviews1367
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemano
On-page & discovery
Title tag58 chars
Meta description305 chars
H1 count1
Images / missing alt32 / 15
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmql7p2d · 2026-06-19