Spokane local-SEO audit · prepared for

Affordable Insurance

Ranking #1 in the local pack is real traction. But the organic results tell a different story — northtowninsurance.com, alllinesinsure.com, and kbgagency.com all sit above affordableinsuranceplease.com on "best insurance agency spokane." That's the gap. A 5-star profile with 412 reviews gives you more trust signals than most competitors can claim, and an 82/100 composite score means the foundation is solid. The two places the report shows you bleeding positions: mobile load speed and thin localization signals. Your title mentions Spokane, but the meta description and contact markup don't back it up — Google sees that mismatch. Among the five Spokane insurance sites audited here, localization scores lowest at 40/100. Fix the page signals, and the review authority you've already built starts pulling harder.

1Where You Actually Rank in Spokane

3 cached queries
Primary commercial query · May 25, 2026
Affordable Insurance ranks #1 in the local pack
for best insurance agency spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: affordableinsuranceplease.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Affordable Insurance Doesn't

Organic top 3 · “best insurance agency spokane
#1
northtowninsurance.com
North Town Insurance | Home, Auto & Business Coverage in ...
Not in our Spokane audit dataset yet. Visit northtowninsurance.com and run a side-by-side compare.
#2
alllinesinsure.com
All Lines Insurance: Highest Rated Spokane Insurance Agency
score96/100
PSI mobile
91/100
Reviews
802
Rating
4.9/5
Schema
Full NAP
#3
kbgagency.com
KBG Insurance & Financial: Kbg Insurance Broker Spokane ...
Not in our Spokane audit dataset yet. Visit kbgagency.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Other Queries in Your Vertical
insurance agency near me spokane
Not in top 10
Top: alllinesinsure.com · reddit.com · yelp.com
insurance agency spokane
Not in top 10
Top: northtowninsurance.com · westerninsurance.com · yelp.com
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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where affordableinsuranceplease.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Partial signal — not enough
40/100

Title mentions Spokane, but supporting signals (meta description, contact info) are thin.

"Spokane" in page title
Title: "Affordable Insurance | Insuring Spokane & Washington"
"Spokane" in meta description
Meta: "Compare multiple insurance quotes from your local independent insuran…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
82
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 25, 2026.

4Diagnosis & Prescription

0 critical · 1 material · 1 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Material
Slow mobile performance
Mobile performance score is 31/100. Google uses mobile speed as a ranking factor.
Fix:
Polish
Meta description is too long (218 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

2 above you

A separate lens from the SERP positioning above. This ranks insurance by composite audit score, across the 3 sites we've measured in this vertical.

Among Spokane Insurancewe've audited
Rank 3 of 3
#1
All Lines Insurance
alllinesinsure.com
96
/ 100
#2
Western Insurance Associates
westerninsurance.com
93
/ 100
#3
You
Affordable Insurance
affordableinsuranceplease.com
Gap to #2: +11 points · Gap to #1: +14
82
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance31 /100
SEO92 /100
Accessibility87 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating5.0 / 5
Reviews412
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemayes
On-page & discovery
Title tag52 chars
Meta description218 chars
H1 count1
Images / missing alt20 / 1
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmplr06i · 2026-05-25
Affordable Insurance — Spokane SEO audit (82/100) · spokaneseo.app