Spokane local-SEO audit · prepared for

Affordable Tire

afftire.com·Tire Shops·Spokane, WA

#4 organic for "tire shop spokane." Not bad — but three sites sit above you. Liberty Tire and The Tire Store are both outranking you, and Yelp is pulling the #3 slot before your site even appears. That's the gap. Your Google Business Profile is solid. 493 reviews at a 4.3 rating gives you real credibility that the rankings don't yet reflect. Two things are holding the site back. No structured data — the search engine can't confirm what your page is about without reading it the hard way. Your localization signals are thin too; the title mentions Spokane, but the meta description and contact markup don't reinforce it. This report shows you exactly where those signals are missing and what fixing them does to your position.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 31, 2026
Affordable Tire ranks #4 organic
for tire shop spokane

On page one but below the local pack. Roughly 70% of clicks for this kind of query go to the 3-pack, so moving from organic #4 into local-pack #1–3 is the highest-leverage shift here.

What the Top 3 Do That Affordable Tire Doesn't

Organic top 3 · “tire shop spokane
#1
libertytire.biz
Liberty Tire | Auto Repair & Tire Shop in Spokane, WA
score58/100
PSI mobile
33/100
Reviews
337
Rating
4.6/5
Schema
None
#2
thetirestorespokane.com
The Tire Store: Auto Repair Shop in Spokane, WA
score33/100
PSI mobile
Reviews
365
Rating
4.2/5
Schema
None
#3
yelp.com· directory
TOP 10 BEST Tire Shop in Spokane, WA - Updated 2026
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Signed-in perk · one per account

Your Full Spokane Keyword Footprint

Beyond the three queries above — see where afftire.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Partial signal — not enough
48/100

Title mentions Spokane, but supporting signals (meta description, contact info) are thin.

"Spokane" in page title
Title: "Affordable Tire | Used Tires | Tire Store | Spokane, WA"
"Spokane" in meta description
Meta: "509-863-9732 - Road hazard WARRANTY on Nexen tires. 5% OFF for milita…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
Local phone number visible in title or meta — strongest contact signal.

3How the Audit Scores It

Composite — supporting signal
73
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 1, 2026.

4Diagnosis & Prescription

1 critical · 0 material · 0 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No structured data (JSON-LD) on page
Google relies on structured data to understand local business information.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

1 above you

A separate lens from the SERP positioning above. This ranks tire-shop by composite audit score, across the 4 sites we've measured in this vertical.

Among Spokane Tire Shopswe've audited
Rank 2 of 4
#1
Bucks Tire Automotive Inc.
buckstire.com
Does what you don't: Publishes structured data
76
/ 100
#2
You
Affordable Tire
afftire.com
Gap to #1: +3 points
73
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance94 /100
SEO100 /100
Accessibility96 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating4.3 / 5
Reviews493
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag55 chars
Meta description149 chars
H1 count1
Images / missing alt5 / 0
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpugdqw · 2026-06-01