Spokane local-SEO audit · prepared for

AG Floor Covering

AG Floor Covering has real strengths here. A 4.9 rating and strong local signals are a solid foundation — most competitors don't start there. The gap is structural, not reputational. "Flooring contractor Spokane" isn't returning your site in the top ten. United Floor Covering, Yelp, and Mr. Handyman are all ahead of you — and two of those aren't even flooring specialists. Google is reading your site as locally relevant but technically incomplete. No LocalBusiness schema means the search engine can't confirm basic facts about your business programmatically. Slow mobile performance cuts your visibility further, especially on a query people run from their phones mid-renovation. Third of seven audited Spokane flooring sites. That's the gap. The report below shows exactly which fixes move the needle first — schema, mobile speed, and the 8 images missing alt text that are leaving ranking signals on the table.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
AG Floor Covering doesn't appear in the top 10 for flooring contractor spokane

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.

What the Top 3 Do That AG Floor Covering Doesn't

Organic top 3 · “flooring contractor spokane
#1
unitedfloorcovering.com
United Floor Covering - Spokane
Not in our Spokane audit dataset yet. Visit unitedfloorcovering.com and run a side-by-side compare.
#2
yelp.com· directory
TOP 10 BEST Flooring Installer in Spokane, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
mrhandyman.com
Floor Repair & Flooring Installation Spokane
Not in our Spokane audit dataset yet. Visit mrhandyman.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where agfloorcovering.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Localized — room to tighten
75/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Hardwood Floors Spokane – Elite Flooring"
"Spokane" in meta description
Meta: "Hardwood Floors Spokane. Expert hardwood flooring installation for ho…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
70
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 1, 2026.

4Diagnosis & Prescription

2 critical · 1 material · 0 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Critical
Slow mobile performance
Mobile performance score is 49/100. Google uses mobile speed as a ranking factor.
Fix:
Material
Most images missing alt text (8/12)
Image alt coverage is below 70%.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

2 above you

A separate lens from the SERP positioning above. This ranks flooring by composite audit score, across the 7 sites we've measured in this vertical.

Among Spokane Flooringwe've audited
Rank 3 of 7
#1
Black Forest Hardwood Floors LLC
blackforestfloors.com
Does what you don't: Has LocalBusiness structured data
85
/ 100
#2
Brothers Flooring & Design
brothersflooringnw.com
Does what you don't: Has LocalBusiness structured data
83
/ 100
#3
You
AG Floor Covering
agfloorcovering.com
Gap to #2: +13 points · Gap to #1: +15
70
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance49 /100
SEO92 /100
Accessibility92 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews54
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag40 chars
Meta description113 chars
H1 count1
Images / missing alt12 / 8
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpug9ix · 2026-06-01