Spokane local-SEO audit · prepared for

Chiropractor Spokane WA

93
Score · 100 point composite
Strong
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 19, 2026.

One spot is costing you clicks. You rank #4 for "best massage therapy spokane" — behind spokanemassage.com, Yelp, and Elements Massage. That's the gap. The rest of the picture is strong. A 93/100 composite audit and 571 five-star reviews put you first among the eight Spokane massage sites we audited. So why #4? Your localization signal scores 65/100. The title names Spokane. The meta description doesn't. That's a small fix with a direct structural effect on how Google weights geographic relevance for that query. This report shows you exactly where that signal breaks down — and what closing it looks like.

1Your Spokane Standing

#1 of 8
The Standing
Chiropractor Spokane WA ranks #1 of 8 Massage Therapy we track in Spokane.

Top third of the field. The lead is real — the rows below show how durable it is, and where the sites behind you are closing.

Rank
Business
1
You
104571 rev5.0
2
Spokane competitor
97263 rev5.0
3
Spokane competitor
9761 rev4.9
4
Spokane competitor
8578 rev5.0
5
Spokane competitor
8424 rev5.0
6
Spokane competitor
7548 rev5.0
7
Spokane competitor
7033 rev4.9
8
Spokane competitor
6533 rev5.0

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane Massage Therapy field
7 tracked · snapshot July 20, 2026
Median audit score
75field
93
Have LocalBusiness schema
29%field
you do
Median Google reviews
48field
571
Median mobile load
8.8sfield
7.1s

This is the field you're measured against — every Spokane Massage Therapy we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
Nobody in Spokane is ahead of you on reviews. Defend it.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane Massage Therapy Reviews
median 48
263
floor 24
THE SPACE | Barefoot Massage Spokane
you 571
You
571reviews
5.0★ rating
Category leader · THE SPACE | Barefoot Massage Spokane
263reviews
-308 ahead of you
You're past the Spokane median for Massage Therapy— real ground held. The gap that's left is to THE SPACE | Barefoot Massage Spokane: -308 reviews. Closing it is what moves you from middle of the pack to the top of the local SERP.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
571
Review rank
#1of 8
571 nowleader THE SPACE | Barefoot Massage Spokane · 263

You sit at #1 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · locked

You're not in Google's local 3-pack for Spokane Massage Therapy.

Organic #4, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#4Chiropractor Spokane WAnot in pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

0 costly · 1 material · 0 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. You're just below the three businesses that get the calls.

    The top three map results take most of the clicks. You're close — close enough that reviews and a few fixes can move you in.

    Fix: Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

    Technical detail · for your developer

    Ranking #4 for the primary organic query — Positions 4–7 sit below the top organic results, where the first three capture most of the clicks. — Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader pulls 2,400 searches a month. You pull 1,300.
The Spokane leader2,400 /moDA 20
Chiropractor Spokane WA1,300 /moDA 11

At a typical 2% inquiry rate, that 1,000-search gap is about 21 inbound leads a month you're not getting. Same town, same searches — going to the site Google trusts more.

Mobile load · field metric
The Wait Before Anything Loads
On a phone, visitors wait 7.1 seconds for your page — slower than 3 Spokane competitors.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane Massage Therapy
good 2.5s
median 8.8s
0s
Mia's Therapeutic Massage Clinic Spokane
you 7.1s
You
7.1s
4.6s over the 2.5s bar
Fastest in Spokane · Mia's Therapeutic Massage Clinic Spokane
2.8s
4.2s faster than you
3 of 7 Spokane Massage Therapy we measured load faster than you. On mobile, every second past the 2.5s bar costs visitors before they ever see your offer — and Google folds that wait straight into your ranking.
Layout shift (CLS)0.14
Spokane signal · local-anchor audit
Spokane localization signal
Localized — room to tighten
65/100

Your title names Spokane, but the meta description doesn't reinforce it.

"Spokane" in page title
Title: "Chiropractor Spokane WA - New Patients Click Here"
"Spokane" in meta description
Meta: "Our chiropractic team at Applied Health Associates provides care for …"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance62 /100
SEO92 /100
Accessibility91 /100
Best practices100 /100
Core Web Vitals (mobile)
LCP (load)7.1 s
CLS (shift)0.14
INP (response)
Google Business Profile
Profile existsyes
Rating5.0 / 5
Reviews571
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemayes
On-page & discovery
Title tag49 chars
Meta description131 chars
H1 count1
Images / missing alt8 / 0
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmql7pn8 · 2026-06-19