Spokane local-SEO audit · prepared for

Alexander York - The Salon and Barbershop

You have the strongest site in this audit group. Seven Spokane barbershops reviewed — Alexander York sits at the top. A 4.8 rating across 128 reviews is real proof of service quality, and the local signals are solid: title, meta, and contact details all tell Google this is a Spokane business. But "barbershop spokane" isn't returning you in the top ten. Three competitors are above you — a directory, Yelp, and Brickyard. That gap is structural, not reputational. The report found one specific miss: no H1 tag on the page. That's a primary on-page signal Google reads first, and yours isn't there. Fix that, and the report shows you exactly where the remaining ranking distance comes from.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Alexander York - The Salon and Barbershop doesn't appear in the top 10 for barbershop spokane

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.

What the Top 3 Do That Alexander York - The Salon and Barbershop Doesn't

Organic top 3 · “barbershop spokane
#1
thebarbersonline.com
The "Y"
Not in our Spokane audit dataset yet. Visit thebarbersonline.com and run a side-by-side compare.
#2
yelp.com· directory
Top 10 Best Barbers Near Spokane, Washington - Yelp
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
brickyardbarbershop.com
Home page - Brickyard Barbershop Spokane
Not in our Spokane audit dataset yet. Visit brickyardbarbershop.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Signed-in perk · one per account

Your Full Spokane Keyword Footprint

Beyond the three queries above — see where alexanderyorksalon.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Localized — room to tighten
75/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Alexander York The Barber | barber | 618 North Monroe Street, Spokane…"
"Spokane" in meta description
Meta: "Alexander York, The Barber, is a third-generation professional barber…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
79
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

1 critical · 0 material · 3 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No H1 tag on page
Every page should have exactly one H1.
Fix:
Polish
Title tag is too long (78 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Polish
Meta description is too long (413 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Polish
2 of 9 images missing alt text
Alt text helps both accessibility and image search ranking.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

Top of pack

A separate lens from the SERP positioning above. This ranks barbershop by composite audit score, across the 7 sites we've measured in this vertical.

You're on top

Among Spokane Barbershops we've audited, Alexander York - The Salon and Barbershopis the highest-scoring site. Worth defending — the rest of the report shows where the lead is durable and where it isn't.

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance72 /100
SEO92 /100
Accessibility92 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating4.8 / 5
Reviews128
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemayes
On-page & discovery
Title tag78 chars
Meta description413 chars
H1 count0
Images / missing alt9 / 2
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

Free · one click
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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmprq8wo · 2026-05-30
Alexander York - The Salon and Barbershop — Spokane SEO audit (79/100) · spokaneseo.app