Spokane local-SEO audit · prepared for

All4Fencing

Local pack #1 is real. That ranking took work. But organic tells a different story — ninth place, behind Allstar Fence, Spokane Fence, and even a Yelp listing. The site has no H1 tag, no page title, no meta description, and zero Spokane signal in either. Google is guessing what this page is about and where it serves. That's the gap. Structured data is missing entirely, so Google can't read the business type, service area, or reviews in a structured way. A 4.7 rating across 119 reviews is strong — that social proof isn't showing up in search the way it should. This report shows exactly which fixes close the distance to positions one through three, and in what order they matter most.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
All4Fencing ranks #9 organic · #1 in the local pack
for fence contractor spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: all4fencing.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That All4Fencing Doesn't

Organic top 3 · “fence contractor spokane
#1
allstarfencespokane.com
Spokane's Premier Fence Company - All Star Fence Company
score68/100
PSI mobile
55/100
Reviews
230
Rating
4.7/5
Schema
None
#2
spokanefence.com
Spokane Fence Company – Spokane's Leading Fence ...
score55/100
PSI mobile
54/100
Reviews
5
Rating
5.0/5
Schema
None
#3
yelp.com· directory
TOP 10 BEST Fence Installation in Spokane, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where all4fencing.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title tag is missing entirely.
"Spokane" in meta description
Meta description is missing entirely.
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
50
Score · 100 point composite
Critical
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

4 critical · 3 material · 3 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No structured data (JSON-LD) on page
Google relies on structured data to understand local business information.
Fix:
Critical
Missing page title
The page has no <title> tag.
Fix:
Critical
Missing meta description
The page has no <meta name="description"> tag.
Fix:
Critical
No H1 tag on page
Every page should have exactly one H1.
Fix:
Material
Missing mobile viewport meta tag
The page has no <meta name="viewport"> tag — mobile rendering will be broken.
Fix:
Material
No robots.txt file
Search engines look for /robots.txt to discover sitemap location and crawl directives.
Fix:
Material
No sitemap.xml
Sitemaps tell Google which pages exist and when they changed.
Fix:
Polish
No canonical tag
Self-referential canonical tags prevent duplicate content issues from tracking parameters.
Fix:
Polish
No Open Graph meta tags
Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.
Fix:
Polish
No Twitter Card meta tags
Twitter Card tags control share previews on X/Twitter.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

6 above you

A separate lens from the SERP positioning above. This ranks fence-installation by composite audit score, across the 8 sites we've measured in this vertical.

Among Spokane Fence Installationwe've audited
Rank 7 of 8
#1
Perimeter Pros Fencing LLC
perimeterprosfencing.pro
Does what you don't: Publishes structured data
81
/ 100
#2
Hard Rock Fencing
hardrockfencing.com
Does what you don't: Publishes structured data
73
/ 100
#3
All-Star Fence Company - LLC
allstarfencespokane.com
Does what you don't: Publishes structured data
68
/ 100
#4
Northwest Fence Company
northwestfencecompany.com
Does what you don't: Publishes structured data
68
/ 100
#5
Neighborhood Fence, Inc.
neighborhoodfence.net
Does what you don't: Publishes structured data
64
/ 100
#6
Spokane Fence Company
spokanefence.com
Does what you don't: Has a page title
55
/ 100
#7
You
All4Fencing
all4fencing.com
Gap to #6: +5 points · Gap to #1: +31
50
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance70 /100
SEO92 /100
Accessibility81 /100
Best practices69 /100
Google Business Profile
Profile existsyes
Rating4.7 / 5
Reviews119
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tagmissing
Meta descriptionmissing
H1 count0
Images / missing alt0 / 0
robots.txtno
sitemap.xmlno

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsti3c · 2026-05-30