Spokane local-SEO audit · prepared for

All Lines Insurance

96 out of 100. That's a rare score for any local market. All Lines Insurance is the strongest-audited insurance site in Spokane — and it shows in the rankings. You're sitting at #2 organic and #3 in the local pack for "best insurance agency spokane," with a 4.9 rating across 802 reviews. That's a real foundation. Northtown Insurance holds the top organic spot, and KBG Agency sits at #3 in the pack — both gaps this report identifies by mechanism, not guesswork. The localization signal comes in at 75/100. Title, meta, and contact details all anchor the site to Spokane correctly. That's not the gap. What this report shows is where the remaining four points live — and what's keeping the local pack position one slot behind the organic rank. Fix that delta, and both numbers move.

1Where You Actually Rank in Spokane

3 cached queries
Primary commercial query · May 25, 2026
All Lines Insurance ranks #2 organic · #3 in the local pack
for best insurance agency spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: alllinesinsure.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That All Lines Insurance Doesn't

Organic top 3 · “best insurance agency spokane
#1
northtowninsurance.com
North Town Insurance | Home, Auto & Business Coverage in ...
Not in our Spokane audit dataset yet. Visit northtowninsurance.com and run a side-by-side compare.
#2
alllinesinsure.comYou
All Lines Insurance: Highest Rated Spokane Insurance Agency
score96/100
PSI mobile
91/100
Reviews
802
Rating
4.9/5
Schema
Full NAP
#3
kbgagency.com
KBG Insurance & Financial: Kbg Insurance Broker Spokane ...
Not in our Spokane audit dataset yet. Visit kbgagency.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Other Queries in Your Vertical
insurance agency near me spokane
Organic #1
Top: alllinesinsure.com · reddit.com · yelp.com
insurance agency spokane
Organic #7
Top: northtowninsurance.com · westerninsurance.com · yelp.com
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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where alllinesinsure.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Localized — room to tighten
75/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Highest Rated Spokane Insurance Agency - All Lines Insurance"
"Spokane" in meta description
Meta: "All Lines Insurance is a Spokane, WA insurance agency helping you com…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
96
Score · 100 point composite
Strong
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 25, 2026.

4Diagnosis & Prescription

0 critical · 0 material · 1 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Polish
4 of 32 images missing alt text
Alt text helps both accessibility and image search ranking.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

Top of pack

A separate lens from the SERP positioning above. This ranks insurance by composite audit score, across the 3 sites we've measured in this vertical.

You're on top

Among Spokane Insurance we've audited, All Lines Insuranceis the highest-scoring site. Worth defending — the rest of the report shows where the lead is durable and where it isn't.

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance91 /100
SEO92 /100
Accessibility89 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews802
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemayes
On-page & discovery
Title tag60 chars
Meta description157 chars
H1 count1
Images / missing alt32 / 4
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

Free · one click
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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmplrdae · 2026-05-25