Spokane local-SEO audit · prepared for

All-Star Fence Company - LLC

Ranking #1 organic for "fence contractor spokane" is a real result. Most fence companies in Spokane never get there. But the local pack slot sitting at #2 means someone else is capturing the first click for map-based searches, and that's where a lot of high-intent traffic lands. The gap is structural, not a content problem. Your site has no LocalBusiness schema — the markup that tells Google exactly what you are, where you operate, and how to surface you in rich results. Combined with two competing H1 tags and 7 of 16 images missing alt text, the site is giving search engines mixed signals on pages that are otherwise well-positioned. Your localization score is 95/100, which is strong — title, meta, and contact details all confirm Spokane clearly. This report shows which of those three fixes moves the needle fastest.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
All-Star Fence Company - LLC ranks #1 organic · #2 in the local pack
for fence contractor spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: allstarfencespokane.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That All-Star Fence Company - LLC Doesn't

Organic top 3 · “fence contractor spokane
#1
allstarfencespokane.comYou
Spokane's Premier Fence Company - All Star Fence Company
score68/100
PSI mobile
55/100
Reviews
230
Rating
4.7/5
Schema
None
#2
spokanefence.com
Spokane Fence Company – Spokane's Leading Fence ...
score55/100
PSI mobile
54/100
Reviews
5
Rating
5.0/5
Schema
None
#3
yelp.com· directory
TOP 10 BEST Fence Installation in Spokane, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where allstarfencespokane.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Strong local anchor
95/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Spokane's Premier Fence Company - All Star Fence Company"
"Spokane" in meta description
Meta: "Top-rated Spokane fence company. We install and supply vinyl, wood, c…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
68
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

1 critical · 2 material · 0 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Material
Multiple H1 tags (2)
Multiple H1s dilute heading hierarchy and confuse crawlers.
Fix:
Material
Most images missing alt text (7/16)
Image alt coverage is below 70%.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

3 above you

A separate lens from the SERP positioning above. This ranks fence-installation by composite audit score, across the 8 sites we've measured in this vertical.

Among Spokane Fence Installationwe've audited
Rank 4 of 8
#1
Perimeter Pros Fencing LLC
perimeterprosfencing.pro
Does what you don't: Has LocalBusiness structured data
81
/ 100
#2
Hard Rock Fencing
hardrockfencing.com
Does what you don't: Has LocalBusiness structured data
73
/ 100
#3
Northwest Fence Company
northwestfencecompany.com
68
/ 100
#4
You
All-Star Fence Company - LLC
allstarfencespokane.com
Gap to #3: +0 points · Gap to #1: +13
68
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance55 /100
SEO100 /100
Accessibility84 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating4.7 / 5
Reviews230
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag56 chars
Meta description143 chars
H1 count2
Images / missing alt16 / 7
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsiu8x · 2026-05-30