Spokane local-SEO audit · prepared for

Always Towing & Road Service LLC

158 reviews and a 4.3 rating — that's real trust. The website isn't converting it. On "towing service spokane," Always Towing doesn't place in the top 10. Spokane Wa Towing, Yelp, and Divines Auto are all ahead of it. That's the gap. The report shows two specific reasons. The page has no structured data — no JSON-LD — so Google can't confirm what the business is, where it operates, or what services it offers without inferring. It's also running two H1 tags, which splits the page's topical signal. Google reads one primary signal per page. Localization is the quieter problem. The page title doesn't name Spokane. Google reads the title first, and right now it's not getting a clear location anchor from it. Among the eight Spokane towing sites audited here, alwaystowingrs.com ranks sixth. The report shows exactly which structural fixes close that distance.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Always Towing & Road Service LLC doesn't appear in the top 10 for towing service spokane

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.

What the Top 3 Do That Always Towing & Road Service LLC Doesn't

Organic top 3 · “towing service spokane
#1
spokanewatowing.com
SPOKANE TOWING SERVICES - Cheap Tow Truck Company ...
score75/100
PSI mobile
56/100
Reviews
218
Rating
4.5/5
Schema
None
#2
yelp.com· directory
THE BEST 10 TOWING IN SPOKANE, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
divinesauto.com
Divine's Towing, Recovery, and Hauling in Spokane, WA
score70/100
PSI mobile
56/100
Reviews
295
Rating
4.3/5
Schema
None

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where alwaystowingrs.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

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2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
25/100

Some Spokane signal present, but the page title doesn't anchor the location. Google reads title first.

"Spokane" in page title
Title: "Towing & Roadside Assistance | Always Towing & Road Service"
"Spokane" in meta description
Meta: "Your go-to for light & heavy-duty towing, winch outs, lockouts & more…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
69
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 1, 2026.

4Diagnosis & Prescription

1 critical · 1 material · 1 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No structured data (JSON-LD) on page
Google relies on structured data to understand local business information.
Fix:
Material
Multiple H1 tags (2)
Multiple H1s dilute heading hierarchy and confuse crawlers.
Fix:
Polish
Meta description is too long (196 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

5 above you

A separate lens from the SERP positioning above. This ranks towing by composite audit score, across the 8 sites we've measured in this vertical.

Among Spokane Towingwe've audited
Rank 6 of 8
#1
Bulldog Towing LLC
bulldogtowingllcspokane.com
Does what you don't: Publishes structured data
83
/ 100
#2
Evergreen State Towing
evergreenstatetowing.com
Does what you don't: Publishes structured data
75
/ 100
#3
Spokane Towing Services
spokanewatowing.com
75
/ 100
#4
Cloverleaf Towing
cloverleaftowing.com
Does what you don't: Publishes structured data
74
/ 100
#5
Divine's Towing and Hauling
divinesauto.com
Does what you don't: Publishes structured data
70
/ 100
#6
You
Always Towing & Road Service LLC
alwaystowingrs.com
Gap to #5: +1 points · Gap to #1: +14
69
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance86 /100
SEO92 /100
Accessibility92 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating4.3 / 5
Reviews158
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag59 chars
Meta description196 chars
H1 count2
Images / missing alt2 / 0
robots.txtyes
sitemap.xmlyes

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Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpujdcv · 2026-06-01