Spokane local-SEO audit · prepared for

Anchored Art Tattoo

Anchored Art holds the #1 local pack spot for "tattoo shop spokane." That's real. The 4.9 rating across 966 reviews is one of the strongest profiles in the city. The organic rankings tell a different story. Sixth out of seven audited Spokane tattoo sites. fortunata.studio sits above anchoredart.com in organic results, and the audit shows exactly why: your homepage has no H1, no meta description, and no JSON-LD structured data. Google is reading the page without a roadmap. There's also a Spokane localization score of 0 — the homepage title and meta description don't mention Spokane at all, so the site gives Google no geographic signal to work with. Fix those three technical gaps and add the city signal. That's the mechanism. This report walks through each missing element, shows where the organic competitors are ahead, and gives you a specific fix sequence to close the gap.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Anchored Art Tattoo ranks #1 in the local pack
for tattoo shop spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: anchoredart.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Anchored Art Tattoo Doesn't

Organic top 3 · “tattoo shop spokane
#1
fortunata.studio
Fortunata Tattoo | Book Your Next Tattoo Today
score74/100
PSI mobile
36/100
Reviews
597
Rating
5.0/5
Schema
Partial
#2
anchoredarttattoo.com
Anchored Art Tattoo - Spokane
Not in our Spokane audit dataset yet. Visit anchoredarttattoo.com and run a side-by-side compare.
#3
reddit.com· directory
Tattoo Artist Recommendations? : r/Spokane
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where anchoredart.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title: "Home"
"Spokane" in meta description
Meta description is missing entirely.
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
60
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

3 critical · 3 material · 3 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No structured data (JSON-LD) on page
Google relies on structured data to understand local business information.
Fix:
Critical
Missing meta description
The page has no <meta name="description"> tag.
Fix:
Critical
No H1 tag on page
Every page should have exactly one H1.
Fix:
Material
Most images missing alt text (1/1)
Image alt coverage is below 70%.
Fix:
Material
Missing mobile viewport meta tag
The page has no <meta name="viewport"> tag — mobile rendering will be broken.
Fix:
Material
Lighthouse SEO score below 90
Lighthouse SEO checks failing — score is 83/100.
Fix:
Polish
Title tag is too short (4 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Polish
No canonical tag
Self-referential canonical tags prevent duplicate content issues from tracking parameters.
Fix:
Polish
No Twitter Card meta tags
Twitter Card tags control share previews on X/Twitter.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

5 above you

A separate lens from the SERP positioning above. This ranks tattoo by composite audit score, across the 7 sites we've measured in this vertical.

Among Spokane Tattoo Studioswe've audited
Rank 6 of 7
#1
Main Ave Tattoo
mainavetattoo.com
Does what you don't: Publishes structured data
81
/ 100
#2
Fortunata Tattoo Studio
fortunata.studio
Does what you don't: Publishes structured data
74
/ 100
#3
Mom's Custom Tattoo & Body Piercing
momstattoo.com
Does what you don't: Publishes structured data
74
/ 100
#4
Auralite Art Collective
auraliteartcollective.com
Does what you don't: Publishes structured data
71
/ 100
#5
Black Bee Tattoos & Piercings
blackbeetattoos.com
Does what you don't: Publishes structured data
70
/ 100
#6
You
Anchored Art Tattoo
anchoredart.com
Gap to #5: +10 points · Gap to #1: +21
60
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance72 /100
SEO83 /100
Accessibility53 /100
Best practices74 /100
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews966
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag4 chars
Meta descriptionmissing
H1 count0
Images / missing alt1 / 1
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsthc7 · 2026-05-30