Spokane local-SEO audit · prepared for

Certified Electrician Spokane, WA

74
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 17, 2026.

Ranking #5 for "electrician Spokane" means three aggregator sites sit above you. Reddit and Yelp don't do electrical work — they're just better positioned right now. No Google Business Profile. That's the single biggest gap here. Without a GBP, you're invisible in the map pack, which is where most local service clicks actually go. The organic ranking at #5 matters less while that slot is empty. Your localization is solid — title and meta both name Spokane correctly, and that signal scores at the top of audited Spokane electrical sites. The foundation is there. Mobile performance is slow, which costs you conversions even when someone does find the site. This report shows you exactly where the technical drag is and what to fix first.

1Your Spokane Standing

#6 of 6
The Standing
Certified Electrician Spokane, WA ranks #6 of 6 Electrical we track in Spokane.

That's the bottom third of the field. The sites above you aren't doing anything exotic — they're doing the basics, and you can see the score gap below.

Rank
Business
1
Infinite Electric· leader
94376 rev4.9
2
Spokane competitor
9353 rev5.0
3
Spokane competitor
9188 rev5.0
4
Spokane competitor
91523 rev4.8
5
Spokane competitor
84154 rev4.8
6
You
75 rev

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane Electrical field
5 tracked · snapshot July 20, 2026
Median audit score
81field
74
Have LocalBusiness schema
80%field
you do
Median Google reviews
154field
Median mobile load
6.2sfield
11.4s

This is the field you're measured against — every Spokane Electrical we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
Your review footprint is invisible on the signal customers check first.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane Electrical Reviews
median 154
523
floor 53
Epic Electric, Heating, Cooling & Plumbing
You
reviews
no rating on file
Category leader · Epic Electric, Heating, Cooling & Plumbing
523reviews
the bar to clear
You need 154 more reviews just to reach the Spokane median for Electrical. That's not the top — that's the middle. The local pack is sorted on signals like this one.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
0
Review rank
#6of 6
0 nowleader Epic Electric, Heating, Cooling & Plumbing · 523

You sit at #6 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · locked

You're not in Google's local 3-pack for Spokane Electrical.

Organic #5, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#5Certified Electrician Spokane, WAnot in pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

2 costly · 1 material · 0 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. You're invisible on the map.

    No Google Business Profile means you can't appear in the map results — where most local searches end. This is the single biggest miss.

    Fix: Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.

    Technical detail · for your developer

    No Google Business Profile found — Without a GBP, the business cannot appear in the local pack — the single biggest local-SEO miss. — Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.

  2. Your site makes phone users wait.

    Over half your visitors are on phones. A slow load is a closed tab before they ever see you.

    Fix: Compress images, defer non-critical JS, and serve from a CDN
    Technical detail · for your developer

    Slow mobile performance — Mobile performance score is 37/100. Google uses mobile speed as a ranking factor. — Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

  3. You're just below the three businesses that get the calls.

    The top three map results take most of the clicks. You're close — close enough that reviews and a few fixes can move you in.

    Fix: Strengthen NAP consistency across citations, build reviews, and
    Technical detail · for your developer

    Ranking #5 for the primary organic query — Positions 4–7 sit below the top organic results, where the first three capture most of the clicks. — Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader pulls 599 searches a month. You pull 56.
The Spokane leader599 /moDA 15
Certified Electrician Spokane, WA56 /moDA 8

At a typical 2% inquiry rate, that 543-search gap is about 11 inbound leads a month you're not getting. Same town, same searches — going to the site Google trusts more.

Mobile load · field metric
The Wait Before Anything Loads
On a phone, visitors wait 11.4 seconds for your page — slower than 3 Spokane competitors.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane Electrical
good 2.5s
median 6.2s
0s
Epic Electric, Heating, Cooling & Plumbing
you 11.4s
You
11.4s
8.9s over the 2.5s bar
Fastest in Spokane · Epic Electric, Heating, Cooling & Plumbing
3.3s
8.1s faster than you
3 of 5 Spokane Electrical we measured load faster than you. On mobile, every second past the 2.5s bar costs visitors before they ever see your offer — and Google folds that wait straight into your ranking.
Layout shift (CLS)0.10
Spokane signal · local-anchor audit
Spokane localization signal
Strong local anchor
100/100

Strong Spokane signal — your title and meta both name the city to Google.

"Spokane" in page title
Title: "Certified Electrician Spokane, WA | Apollo Electric"
"Spokane" in meta description
Meta: "Apollo Electric is a family-owned and veteran-owned electrical busine…"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance37 /100
SEO92 /100
Accessibility94 /100
Best practices100 /100
Core Web Vitals (mobile)
LCP (load)11.4 s
CLS (shift)0.10
INP (response)
Google Business Profile
Profile existsno
Rating
Reviews
Hours publishedno
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemayes
On-page & discovery
Title tag51 chars
Meta description147 chars
H1 count1
Images / missing alt3 / 0
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmqihx8l · 2026-06-17
Certified Electrician Spokane, WA — Spokane SEO audit (74/100) · spokaneseo.app