Spokane local-SEO audit · prepared for

Artistry in Motion Dance and Performing Arts Studio

Artistry in Motion is sitting at #3 in the Spokane local pack for "dance studio spokane." Solid position. Not the top. Dance Center of Spokane and 509 Collective are holding the two spots above them, and the gap isn't luck — it's structure. The site has no LocalBusiness schema, which means Google is inferring location context instead of reading it directly. That's a fixable signal, not a fundamental problem. The 4.8 rating is real leverage. Sixteen reviews is thin. Images are the other gap — all 31 are missing alt text, so that's 31 missed chances to reinforce "dance studio Spokane" to a crawler that can't see photos. The localization score of 40/100 tells the same story: Spokane appears in the title, but the meta description and contact markup don't back it up. This report shows exactly where those signals are missing and what adding them does to the crawl path.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Artistry in Motion Dance and Performing Arts Studio ranks #3 in the local pack
for dance studio spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: artistry-motion.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Artistry in Motion Dance and Performing Arts Studio Doesn't

Organic top 3 · “dance studio spokane
#1
dancecenterofspokane.com
Dance Center of Spokane
score56/100
PSI mobile
58/100
Reviews
25
Rating
4.8/5
Schema
None
#2
509collective.com
Dance and Cheer Studio in Spokane, WA | 509 Collective, LLC
score87/100
PSI mobile
63/100
Reviews
5
Rating
5.0/5
Schema
Partial
#3
spokaneelitedance.com
Spokane Elite Dance Studio
Not in our Spokane audit dataset yet. Visit spokaneelitedance.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where artistry-motion.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

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2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Partial signal — not enough
40/100

Title mentions Spokane, but supporting signals (meta description, contact info) are thin.

"Spokane" in page title
Title: "Dance Classes in Spokane for All Ages at Artistry in Motion"
"Spokane" in meta description
Meta: "Explore Dance Classes (Ballet, Jazz, Hip Hop+) at Artistry in Motion!…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
82
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 31, 2026.

4Diagnosis & Prescription

1 critical · 1 material · 0 polish
Free · one click

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Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Material
Most images missing alt text (31/31)
Image alt coverage is below 70%.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

1 above you

A separate lens from the SERP positioning above. This ranks dance-studio by composite audit score, across the 7 sites we've measured in this vertical.

Among Spokane Dance Studioswe've audited
Rank 2 of 7
#1
509 Collective Dance Studio
509collective.com
Does what you don't: Has LocalBusiness structured data
87
/ 100
#2
You
Artistry in Motion Dance and Performing Arts Studio
artistry-motion.com
Gap to #1: +5 points
82
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance66 /100
SEO100 /100
Accessibility90 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating4.8 / 5
Reviews16
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag59 chars
Meta description147 chars
H1 count1
Images / missing alt31 / 31
robots.txtyes
sitemap.xmlyes

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Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmptzudb · 2026-05-31
Artistry in Motion Dance and Performing Arts Studio — Spokane SEO audit (82/100) · spokaneseo.app