Spokane local-SEO audit · prepared for

ASAP Autoglass

263 reviews and a 5-star average. That's a real asset. For "auto glass repair Spokane," ASAP Autoglass sits third in the local pack — behind Safelite and Alpine Auto Glass. Safelite has national infrastructure. Alpine is a local competitor with a narrower gap to close. The difference between second and third isn't branding — it's technical signals Google reads before a user ever clicks. Two things are holding the ranking back. No JSON-LD structured data means Google is inferring your business details rather than reading them directly. And a Lighthouse SEO score under 90 leaves on-page signals incomplete. Fix both, and the pack position has room to move. The localization is solid. Title, meta, and contact details all anchor the site to Spokane correctly — that's not the problem. This report shows exactly where the structured data is missing, what the Lighthouse gaps are, and the specific fixes that close the distance to Alpine.

1Where You Actually Rank in Spokane

3 cached queries
Primary commercial query · May 25, 2026
ASAP Autoglass ranks #3 in the local pack
for auto glass repair spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: asapspokane.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That ASAP Autoglass Doesn't

Organic top 3 · “auto glass repair spokane
#1
safelite.com
Windshield Repair & Replacement in Spokane, WA
Not in our Spokane audit dataset yet. Visit safelite.com and run a side-by-side compare.
#2
alpineautoglassllc.com
Alpine Auto Glass: Auto Glass & Windshield Repair in Spokane
Not in our Spokane audit dataset yet. Visit alpineautoglassllc.com and run a side-by-side compare.
#3
nwautoglass.net
Auto Glass in Spokane, WA – Replacement and Repair
score54/100
PSI mobile
57/100
Reviews
577
Rating
4.9/5
Schema
None

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Other Queries in Your Vertical
auto glass repair near me spokane
Not in top 10
Top: alpineautoglassllc.com · safelite.com · reddit.com
best auto glass repair spokane
Not in top 10
Top: safelite.com · alpineautoglassllc.com · reddit.com
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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where asapspokane.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Localized — room to tighten
75/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Home – Windshield & Auto Glass Replacement for the Spokane Region"
"Spokane" in meta description
Meta: "Fast, reliable auto glass repair and windshield replacement in Spokan…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
80
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 25, 2026.

4Diagnosis & Prescription

1 critical · 1 material · 2 polish
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No structured data (JSON-LD) on page
Google relies on structured data to understand local business information.
Fix:
Material
Lighthouse SEO score below 90
Lighthouse SEO checks failing — score is 85/100.
Fix:
Polish
Meta description is too long (195 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Polish
4 of 15 images missing alt text
Alt text helps both accessibility and image search ranking.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

Top of pack

A separate lens from the SERP positioning above. This ranks auto-glass by composite audit score, across the 1 sites we've measured in this vertical.

You're on top

Among Spokane Auto Glass we've audited, ASAP Autoglassis the highest-scoring site. Worth defending — the rest of the report shows where the lead is durable and where it isn't.

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance96 /100
SEO85 /100
Accessibility72 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating5.0 / 5
Reviews263
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag65 chars
Meta description195 chars
H1 count1
Images / missing alt15 / 4
robots.txtyes
sitemap.xmlyes

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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmplrjui · 2026-05-25