Spokane local-SEO audit · prepared for

Auralite Art Collective

Four of seven in Spokane. Not at the top yet. Fortunata Studio and Anchored Art are holding the first two spots on "tattoo shop spokane" — and right now, Auralite isn't in the top ten. The 4.9 rating across 320 reviews is real leverage. Google just isn't seeing enough of the technical signal to act on it. Three things are doing the most damage. Mobile loads slowly, 21 of your 43 images have no alt text, and your LocalBusiness schema is incomplete — so Google is reading a partial picture of who you are and where you operate. Your Spokane localization is solid at 75/100, which means the foundation is there. This report shows exactly where each gap sits and what to fix first.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Auralite Art Collective doesn't appear in the top 10 for tattoo shop spokane

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.

What the Top 3 Do That Auralite Art Collective Doesn't

Organic top 3 · “tattoo shop spokane
#1
fortunata.studio
Fortunata Tattoo | Book Your Next Tattoo Today
score74/100
PSI mobile
36/100
Reviews
597
Rating
5.0/5
Schema
Partial
#2
anchoredarttattoo.com
Anchored Art Tattoo - Spokane
Not in our Spokane audit dataset yet. Visit anchoredarttattoo.com and run a side-by-side compare.
#3
reddit.com· directory
Tattoo Artist Recommendations? : r/Spokane
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where auraliteartcollective.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

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2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Localized — room to tighten
75/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Auralite Art Collective | Custom Professional Tattoo Studio - Spokane…"
"Spokane" in meta description
Meta: "Auralite Art Collective in Spokane offers custom tattoos, precise lin…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
71
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

1 critical · 3 material · 2 polish
Free · one click

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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
Slow mobile performance
Mobile performance score is 35/100. Google uses mobile speed as a ranking factor.
Fix:
Material
LocalBusiness schema is incomplete
Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.
Fix:
Material
Multiple H1 tags (2)
Multiple H1s dilute heading hierarchy and confuse crawlers.
Fix:
Material
Most images missing alt text (21/43)
Image alt coverage is below 70%.
Fix:
Polish
Title tag is too long (72 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Polish
Meta description is too long (242 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

3 above you

A separate lens from the SERP positioning above. This ranks tattoo by composite audit score, across the 7 sites we've measured in this vertical.

Among Spokane Tattoo Studioswe've audited
Rank 4 of 7
#1
Main Ave Tattoo
mainavetattoo.com
Does what you don't: Has complete NAP in schema
81
/ 100
#2
Fortunata Tattoo Studio
fortunata.studio
74
/ 100
#3
Mom's Custom Tattoo & Body Piercing
momstattoo.com
74
/ 100
#4
You
Auralite Art Collective
auraliteartcollective.com
Gap to #3: +3 points · Gap to #1: +10
71
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance35 /100
SEO100 /100
Accessibility88 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews320
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemano
On-page & discovery
Title tag72 chars
Meta description242 chars
H1 count2
Images / missing alt43 / 21
robots.txtyes
sitemap.xmlyes

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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpstgav · 2026-05-30