Austin's Fine Jewelry
Strong local foundation. The 95/100 localization score means Google reads Austin's Fine Jewelry as a Spokane business — title, meta, and contact details all confirm it. That part is working. The rank tells a different story. Position #8 for "jewelry store spokane" puts austinsjewelers.com behind Zales, Tracy Jewelers, and Jewelry Design Center. Three competitors. All clearing the bar the algorithm rewards right now. Here's what's creating the gap. The site has no structured data — no JSON-LD telling Google what this business sells, where it operates, or how to surface it in rich results. That's not a branding problem. It's a technical signal that's simply absent. The images compound it: two out of three are missing alt text, which cuts crawlability and accessibility at the same time. The 4.9 rating across 97 reviews is a real asset. That trust signal exists — it just isn't being amplified by the on-page structure that would let Google use it. The report below shows exactly which pages need structured data first, which images are untagged, and where the 63/100 composite score has the most room to move.
1Where You Actually Rank in Spokane
1 cached queryOn page one but below the local pack. Roughly 70% of clicks for this kind of query go to the 3-pack, so moving from organic #8 into local-pack #1–3 is the highest-leverage shift here.
What the Top 3 Do That Austin's Fine Jewelry Doesn't
Organic top 3 · “jewelry store spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where austinsjewelers.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditStrong Spokane signal — title, meta, and contact details all anchor the site locally.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
1 critical · 1 material · 3 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
2 above youA separate lens from the SERP positioning above. This ranks jeweler by composite audit score, across the 6 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.