Baldwin Sign Co.Local SEO report · Spokane Electrical

baldwinsigns.com6402 N Helena St, Spokane, WA 99217Measured October 14, 2026

Score

68/100

At the Spokane Electrical median of 68

Where Baldwin Sign Co. sits among 81 Spokane Electrical businessesOut of 100. Each dot is one business.
Spokane Electrical: 81 sites scored out of 100Dot strip of 81 scores from 34 to 95. You: 68, 41st of 81. Median 68. Top score 95 (Rainbow Electric, Inc.).SPOKANE ELECTRICAL81 sitesScore: 88Score: 88Score: 88Score: 85Score: 85Score: 84Score: 84Score: 83Score: 82Score: 82Score: 82Score: 82Score: 80Score: 80Score: 79Score: 77Score: 77Score: 76Score: 76Score: 76Score: 75Score: 75Score: 74Score: 74Score: 73Score: 73Score: 72Score: 72Score: 72Score: 72Score: 71Score: 71Score: 70Score: 70Score: 69Score: 68Score: 68Score: 68Score: 68Score: 68Score: 67Score: 66Score: 66Score: 66Score: 66Score: 65Score: 64Score: 64Score: 63Score: 63Score: 62Score: 62Score: 61Score: 61Score: 60Score: 59Score: 59Score: 59Score: 59Score: 59Score: 58Score: 58Score: 56Score: 56Score: 55Score: 55Score: 54Score: 51Score: 51Score: 49Score: 47Score: 47Score: 44Score: 42Score: 41Score: 41Score: 38Score: 38Score: 34Rainbow Electric, Inc.: 95You: 68You68Rainbow Electric, I…9502550100Median 68
Where Baldwin Sign Co. sits among 81 Spokane Electrical businesses
BusinessScore
Rainbow Electric, Inc.95
Spokane Electrical site 288
Spokane Electrical site 388
Spokane Electrical site 488
Spokane Electrical site 585
Spokane Electrical site 685
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Spokane Electrical site 3669
You68
Spokane Electrical site 3868
Spokane Electrical site 3968
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Spokane Electrical site 4168
Spokane Electrical site 4268
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Median68

Baldwin Sign Co. scores 68 out of 100, at the Spokane Electrical median of 68. Biggest gap: Business info for Google, 0 of 15 points.

Google rankNot foundNot in the map pack or top 10 on the 3 searches we trackReviews15reviews4.2 stars · Spokane median 25Phone load12 slab testGood is 2.5 s or less · median 8.5 s

What to fix first, and why

Baldwin Sign Co. has no structured data on its homepage — no JSON-LD block telling Google the name, address, phone, or services — so Google infers those details instead of reading them directly, and it favors listings it's certain about. That's the core reason the site doesn't appear in the map results or top web results for the Spokane electrician searches we track, and it puts the overall local-SEO score clearly below the Spokane Electrical median. The homepage also loads past Google's 4-second poor threshold on a phone, which drops visitors before they ever see the business. The first fix: add a LocalBusiness JSON-LD block with the name, address, phone number, hours, and primary category.

Drafted with AI on October 15, 2026, from our scans of this site.

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Where the Points Go

Ahead of the Spokane Electrical median on Page basics. Behind it on Speed & Google checklist and Business info for Google.

Points by part of the scoreEach bar is drawn to the points that part is worth.
Points by part of the score: 68 of 100 measured pointsSpeed & Google checklist: 19 of 25, median 20. Page basics: 25 of 25, median 21. Business info for Google: 0 of 15, median 5. Crawlability: 10 of 10, median 10. Google Business Profile: 14 of 15, median 14. Map & search position: 0 of 10, median 0.Speed & Google checklist: 19 of 25 (median 20)Speed & Google checklist19 / 25Page basics: 25 of 25 (median 21)Page basics25 / 25Business info for Google: 0 of 15 (median 5)Business info for Google0 / 15Crawlability: 10 of 10 (median 10)Crawlability10 / 10Google Business Profile: 14 of 15 (median 14)Google Business Profile14 / 15Map & search position: 0 of 10 (median 0)Map & search position0 / 10
Points by part of the score
Part of the scoreYouSpokane Electrical medianBest in the fieldPoints available
Speed & Google checklist19202425
Page basics25212525
Business info for Google051515
Crawlability10101010
Google Business Profile14141515
Map & search position001010

The Spokane Electrical Standing

Baldwin Sign Co. is #41 of the 81 Spokane Electrical we track. Rainbow Electric, Inc. leads.

Spokane Electrical ranked on score, ties to the business with more Google reviews.Baldwin Sign Co. is number 41 of 81.
RankBusinessScoreReviews
1Rainbow Electric, Inc.9551
2Epic Electric, Heating, Cooling & Plumbing88523
3KT Electrical Contractors LLC88163
40Kilmer Electric Inc.6822
41Baldwin Sign Co.6815
42Valence Inc.6813

Ranked on score. A tie goes to the business with more Google reviews. How we score · All 81 on the leaderboard

Reviews vs. the Spokane Field

Baldwin Sign Co. has 15 Google reviews at 4.2 stars. The Spokane Electrical median is 25, and 35 businesses have more.

Google reviews and rating, Baldwin Sign Co. and every Spokane Electrical business with review dataEvery Spokane Electrical business with Google reviews.
Google reviews and rating, Spokane ElectricalScatter plot of 57 businesses: review count on a log scale from 1 to 1,000+, rating from 3.5 to 5. You: 15 reviews, rated 4.2. Median 25 reviews and 4.8 stars.GOOGLE RATING3.54.04.55.01101001,000Google reviews (log scale)Business: 7 reviews, rated 5.0Business: 10 reviews, rated 3.6Business: 19 reviews, rated 4.4Business: 62 reviews, rated 3.9Business: 20 reviews, rated 3.9Business: 25 reviews, rated 5.0Business: 11 reviews, rated 3.2Business: 17 reviews, rated 4.8Business: 4 reviews, rated 5.0Business: 3 reviews, rated 5.0Business: 71 reviews, rated 5.0Business: 7 reviews, rated 3.9Business: 8 reviews, rated 3.9Business: 94 reviews, rated 4.5Business: 14 reviews, rated 4.1Business: 1 reviews, rated 5.0Business: 96 reviews, rated 4.8Business: 26 reviews, rated 3.2Business: 12 reviews, rated 4.3Business: 43 reviews, rated 4.8Business: 6 reviews, rated 4.3Business: 523 reviews, rated 4.8Business: 319 reviews, rated 4.6Business: 7 reviews, rated 4.4Business: 2 reviews, rated 5.0Business: 25 reviews, rated 4.6Business: 88 reviews, rated 5.0Business: 154 reviews, rated 4.8Business: 57 reviews, rated 4.7Business: 38 reviews, rated 5.0Business: 376 reviews, rated 4.9Business: 27 reviews, rated 4.7Business: 93 reviews, rated 3.6Business: 22 reviews, rated 5.0Business: 14 reviews, rated 4.6Business: 163 reviews, rated 5.0Business: 8 reviews, rated 4.0Business: 25 reviews, rated 3.8Business: 25 reviews, rated 5.0Business: 32 reviews, rated 4.3Business: 32 reviews, rated 4.8Business: 9 reviews, rated 3.2Business: 40 reviews, rated 5.0Business: 83 reviews, rated 4.8Business: 3 reviews, rated 5.0Business: 4 reviews, rated 5.0Business: 29 reviews, rated 4.9Business: 51 reviews, rated 4.5Business: 4 reviews, rated 5.0Business: 254 reviews, rated 4.5Business: 3 reviews, rated 5.0Business: 13 reviews, rated 5.0Business: 20 reviews, rated 4.4Business: 30 reviews, rated 5.0Business: 53 reviews, rated 5.0Business: 31 reviews, rated 2.7You: 15 reviews, rated 4.2Median 25 reviewsMedian 4.8You15 reviews · 4.2

Ratings under 3.5 sit on the bottom edge.

Google reviews and rating, Baldwin Sign Co. and every Spokane Electrical business with review data
BusinessGoogle reviewsRating
Spokane Electrical business 15234.8
Spokane Electrical business 23764.9
Spokane Electrical business 33194.6
Spokane Electrical business 42544.5
Spokane Electrical business 51635.0
Spokane Electrical business 61544.8
Spokane Electrical business 7964.8
Spokane Electrical business 8944.5
Spokane Electrical business 9933.6
Spokane Electrical business 10885.0
Spokane Electrical business 11834.8
Spokane Electrical business 12715.0
Spokane Electrical business 13623.9
Spokane Electrical business 14574.7
Spokane Electrical business 15535.0
Spokane Electrical business 16514.5
Spokane Electrical business 17434.8
Spokane Electrical business 18405.0
Spokane Electrical business 19385.0
Spokane Electrical business 20324.3
Spokane Electrical business 21324.8
Spokane Electrical business 22312.7
Spokane Electrical business 23305.0
Spokane Electrical business 24294.9
Spokane Electrical business 25274.7
Spokane Electrical business 26263.2
Spokane Electrical business 27255.0
Spokane Electrical business 28254.6
Spokane Electrical business 29253.8
Spokane Electrical business 30255.0
Spokane Electrical business 31225.0
Spokane Electrical business 32203.9
Spokane Electrical business 33204.4
Spokane Electrical business 34194.4
Spokane Electrical business 35174.8
You154.2
Spokane Electrical business 37144.1
Spokane Electrical business 38144.6
Spokane Electrical business 39135.0
Spokane Electrical business 40124.3
Spokane Electrical business 41113.2
Spokane Electrical business 42103.6
Spokane Electrical business 4393.2
Spokane Electrical business 4483.9
Spokane Electrical business 4584.0
Spokane Electrical business 4675.0
Spokane Electrical business 4773.9
Spokane Electrical business 4874.4
Spokane Electrical business 4964.3
Spokane Electrical business 5045.0
Spokane Electrical business 5145.0
Spokane Electrical business 5245.0
Spokane Electrical business 5335.0
Spokane Electrical business 5435.0
Spokane Electrical business 5535.0
Spokane Electrical business 5625.0
Spokane Electrical business 5715.0
Median254.8
What would more reviews do?

Reviews

15

Review rank

#36of 57

15 todaymost in the field: 523

#36 of 57 on Google reviews today. Drag to see what more would do.

Where Baldwin Sign Co. Shows Up on Google

Baldwin Sign Co. doesn't show in Google's map pack or top 10 on the 3 searches we track.

Where Baldwin Sign Co. shows up on GoogleThe map pack first, then the top 10 results, for each search.
Google results for "electrician near me spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: May 25 below the top 10, Aug 24 below the top 10, Oct 4 below the top 10.electrician near mespokaneMAP PACK1Handyman Electric LLCHandyman Electric LLC2HES ElectricalHES Electrical3High Energy Electric - Spokane Valley WA ElectricianHigh Energy Electric - Spoka…You: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 24: below the top 10Oct 4: below the top 10Google results for "best electrician spokane"You: not in the map pack. Not in the organic top 10. 9 organic results were captured. Over time: May 25 below the top 10, Aug 24 below the top 10, Sep 25 below the top 10.best electrician spokaneMAP PACK1Handyman Electric LLCHandyman Electric LLC2VPC ElectricVPC Electric3Infinite ElectricInfinite ElectricYou: not in the map packTOP 10NAMES HIDDEN123456789Only 9 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 24: below the top 10Sep 25: below the top 10Google results for "electrician spokane"You: not in the map pack. Not in the organic top 10. 8 organic results were captured. Over time: May 25 below the top 10, Aug 24 below the top 10, Sep 25 below the top 10.electrician spokaneMAP PACK1Handyman Electric LLCHandyman Electric LLC2Epic Electric, Heating, Cooling & PlumbingEpic Electric, Heating, Cool…3Sonshyne Electric LLCSonshyne Electric LLCYou: not in the map packTOP 10NAMES HIDDEN12345678Only 8 results capturedNot in the top 10You · not in top 10RANK OVER TIME>10>10May 25: below the top 10Aug 24: below the top 10Sep 25: below the top 10

Google results captured Oct 4, 2026.

Where Baldwin Sign Co. shows up on Google
SearchMap packOrganicMap pack namesTop 10 namesRank over timeCaptured
electrician near me spokaneNot in the map packNot in the top 10Handyman Electric LLC; HES Electrical; High Energy Electric - Spokane Valley WA ElectricianHiddenMay 25: Not in the top 10; Aug 24: Not in the top 10; Oct 4: Not in the top 10Oct 4, 2026
best electrician spokaneNot in the map packNot in the top 10Handyman Electric LLC; VPC Electric; Infinite ElectricHiddenMay 25: Not in the top 10; Aug 24: Not in the top 10; Sep 25: Not in the top 10Sep 25, 2026
electrician spokaneNot in the map packNot in the top 10Handyman Electric LLC; Epic Electric, Heating, Cooling & Plumbing; Sonshyne Electric LLCHiddenMay 25: Not in the top 10; Aug 24: Not in the top 10; Sep 25: Not in the top 10Sep 25, 2026

See who outranks you in Google's top 10

Every organic result on these 3 searches, named, plus the top three side by side.

Who holds the map packrating and Google reviews when captured
#BusinessRatingReviews
“electrician near me spokane”Oct 4, 2026
1Handyman Electric LLC5.0226
2HES Electrical5.088
3High Energy Electric - Spokane Valley WA Electrician4.9215
“best electrician spokane”Sep 25, 2026
1Handyman Electric LLC5.0226
2VPC Electric4.9230
3Infinite Electric4.9378
“electrician spokane”Sep 25, 2026
1Handyman Electric LLC5.0226
2Epic Electric, Heating, Cooling & Plumbing4.8531
3Sonshyne Electric LLC5.023

What to Fix, in Order

Most costly first. Every fix is written out in full.

Fix first2

  1. The homepage has no structured data.

    The fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

    Why it matters · for your developer

    Structured data states the name, address and services in a form Google reads directly. Without it, Google infers them, and it trusts the listings it's sure about.

    Business info for Google. No structured data (JSON-LD) on page: Google relies on structured data to understand local business information.

  2. The site is slow on a phone.

    The fix: Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

    Why it matters · for your developer

    Most local searches happen on phones. A slow load loses visitors before the page appears.

    Speed & Google checklist. Slow mobile performance: Mobile performance score is 44/100. Google uses mobile speed as a ranking factor.

Speed on a Phone

12 s to load the main content on a simulated mid-range phone (a lab test), against Google's good mark of 2.5 s. The Spokane Electrical median is 8.5 s.

Core Web Vitals on a phoneLab test: simulated mid-range phone.
Lab test: simulated mid-range phone: main content load time, layout shift while loadingLab test: simulated mid-range phone. Main content load time: 12 s, in Google's poor zone (good is 2.5 s or less). Median 8.5 s. Layout shift while loading: 0.33, in Google's poor zone (good is 0.10 or less). Median <0.01.Main content load time: 12 s (median 8.5 s)Main content load timeLCP12 smedian 8.5 sGoodPoor2.5 s4 s12 s+You: 12 s, past the end of the scaleLayout shift while loading: 0.33 (median <0.01)Layout shift while loadingCLS0.33median <0.01GoodNeeds workPoor0.100.250.50+

Google's performance score: 44 on a phone, 59 on a desktop.

Core Web Vitals on a phone
MeasureSourceYouSpokane Electrical medianGood up toPoor above
Main content load time (LCP)Lab test12 s8.5 s2.5 s4 s
Layout shift while loading (CLS)Lab test0.33<0.010.100.25

Other Spokane Electrical We Track

Free with a Google sign-in

See Who Outranks You on Google

Every fix above is already free. Signing in adds:

  • Who holds each spot in Google's top 10
  • The top 3 Google results, side by side

Is this your business? Claim this report or tell us what's wrong.

Raw measurementsfor your developer

Page basics

Page title55 characters

Commercial & Industrial Signs | Baldwin Signs | Spokane

Title names SpokaneYes
Meta description160 characters

From design to fabrication to installation, Baldwin Signs takes great pains to ensure that your business gets exactly the sign you envisioned for your business.

Description names SpokaneNo
Main headings (H1)1
Images without alt text0 of 6

Structured data and crawling

JSON-LD presentNo
LocalBusiness schemaNo
Name, address, phone in schemaNo
robots.txtYes
sitemap.xmlYes

Google Business Profile

Profile foundYes
Rating4.2 / 5
Reviews15
Hours listedYes

Google PageSpeed (lab test)

Performance, phone44 / 100
Performance, desktop59 / 100
SEO checklist, phone100 / 100
Accessibility, phone78 / 100
Best practices, phone96 / 100

Report cmv8zsvf · Measured October 14, 2026

The scans are free so we can see what Spokane sites get wrong and publish what we find. How we score

Baldwin Sign Co.: Spokane SEO Report · spokaneseo.app