Spokane local-SEO audit · prepared for

Bellwether Brewing

Ranking #1 for "brewery taproom spokane" is real traction. Not every business gets there. But the site scores 5th out of 7 audited Spokane breweries overall. That gap lives in the technical foundation, not the content. Three things are doing the most damage. No meta description. No H1 tag. And the homepage title and meta don't mention Spokane once — so Google is inferring your location instead of reading it. Zero out of 100 on localization signal. That's the gap. Mobile load speed compounds it: slow pages lose rankings before a visitor ever decides anything. The LocalBusiness schema is also incomplete, which limits how Google displays your information in local results. The GBP shows a 5-star rating on 18 reviews — a clean signal worth protecting and building on. This report shows exactly which fixes move the composite score and close the distance on the four breweries ranked above you.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Bellwether Brewing ranks #1 organic
for brewery taproom spokane

Top-3 organic on this query — strong. The local pack typically sits above organic in mobile results, so the next jump is appearing in the 3-pack.

What the Top 3 Do That Bellwether Brewing Doesn't

Organic top 3 · “brewery taproom spokane
#1
bellwetherbrewing.netYou
Bellwether Brewing Co. - Spokane
score67/100
PSI mobile
48/100
Reviews
18
Rating
5.0/5
Schema
Partial
#2
yelp.com· directory
Tap Rooms Spokane, WA - Last Updated May 2026
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
manitotaphouse.com
Manito Tap House - Spokane
Not in our Spokane audit dataset yet. Visit manitotaphouse.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where bellwetherbrewing.netranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

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2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title: "Bellwether Brewing Co."
"Spokane" in meta description
Meta description is missing entirely.
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
67
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

3 critical · 1 material · 2 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
Missing meta description
The page has no <meta name="description"> tag.
Fix:
Critical
No H1 tag on page
Every page should have exactly one H1.
Fix:
Critical
Slow mobile performance
Mobile performance score is 48/100. Google uses mobile speed as a ranking factor.
Fix:
Material
LocalBusiness schema is incomplete
Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.
Fix:
Polish
Title tag is too short (22 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Polish
12 of 44 images missing alt text
Alt text helps both accessibility and image search ranking.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

4 above you

A separate lens from the SERP positioning above. This ranks brewery by composite audit score, across the 7 sites we've measured in this vertical.

Among Spokane Brewerieswe've audited
Rank 5 of 7
#1
Griffin Tavern Kitchen + Taphouse
thegriffintavern.com
Does what you don't: Has a meta description
80
/ 100
#2
Hat Trick Brewing
hattrickbrewingspokane.com
Does what you don't: Has a clear H1
78
/ 100
#3
Whistle Punk Brewing Downtown
whistlepunkbrewing.com
Does what you don't: Has a meta description
76
/ 100
#4
Uprise Brewing Co.
uprisebeer.com
Does what you don't: Has a meta description
73
/ 100
#5
You
Bellwether Brewing
bellwetherbrewing.net
Gap to #4: +6 points · Gap to #1: +13
67
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance48 /100
SEO92 /100
Accessibility88 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating5.0 / 5
Reviews18
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemano
On-page & discovery
Title tag22 chars
Meta description0 chars
H1 count0
Images / missing alt44 / 12
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpso9va · 2026-05-30