Spokane local-SEO audit · prepared for

Best of Spokane Moving Company

You hold the local pack. That's real. But on the broader organic results for "moving company spokane," two national brands and a directory are sitting above you — and they're pulling clicks before anyone reaches your name. The audit found two specific gaps driving that split. No structured data on the page means Google is reading your content but not confirming what it means — your 4.9 rating and 168 reviews aren't being served to the results page the way they could be. No robots.txt means crawlers have no instructions at all. Your localization is strong — 95 out of 100. Title, meta, and contact details are all anchored to Spokane correctly. That's the foundation. The report below shows exactly which fixes close the distance between your pack position and the organic results above it.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Best of Spokane Moving Company ranks #1 in the local pack
for moving company spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: bestofspokanemoving.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Best of Spokane Moving Company Doesn't

Organic top 3 · “moving company spokane
#1
twomenandatruck.com
Movers in Spokane, WA
Not in our Spokane audit dataset yet. Visit twomenandatruck.com and run a side-by-side compare.
#2
yelp.com· directory
THE BEST 10 MOVERS IN SPOKANE, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
movher.com
Movher: Professional Moving Company Spokane Valley, WA
score82/100
PSI mobile
48/100
Reviews
782
Rating
4.8/5
Schema
Full NAP

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where bestofspokanemoving.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Strong local anchor
95/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Best of Spokane Moving Company | #1 Movers in Spokane"
"Spokane" in meta description
Meta: "Expert Spokane Movers You Can Rely On. Get A Free Quote Today."
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
67
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

1 critical · 1 material · 2 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No structured data (JSON-LD) on page
Google relies on structured data to understand local business information.
Fix:
Material
No robots.txt file
Search engines look for /robots.txt to discover sitemap location and crawl directives.
Fix:
Polish
Meta description is too short (62 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Polish
No Twitter Card meta tags
Twitter Card tags control share previews on X/Twitter.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

3 above you

A separate lens from the SERP positioning above. This ranks moving by composite audit score, across the 6 sites we've measured in this vertical.

Among Spokane Moving Companieswe've audited
Rank 4 of 6
#1
Movher
movher.com
Does what you don't: Publishes structured data
82
/ 100
#2
Spokane Movers
spokanemovers.com
Does what you don't: Publishes structured data
72
/ 100
#3
Muscle Moving & Cleaning
musclemovingncleaning.com
Does what you don't: Publishes a robots.txt
67
/ 100
#4
You
Best of Spokane Moving Company
bestofspokanemoving.com
Gap to #3: +0 points · Gap to #1: +15
67
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance73 /100
SEO100 /100
Accessibility97 /100
Best practices92 /100
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews168
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag53 chars
Meta description62 chars
H1 count1
Images / missing alt6 / 0
robots.txtno
sitemap.xmlyes

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Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsg6h1 · 2026-05-30