Spokane local-SEO audit · prepared for

Big Jim's Towing, LLC

Strong profile. 4.9 stars across 1,103 reviews is real authority — Google sees it. But the organic picture is tighter than that. Big Jim's sits fourth on "towing service spokane," behind Spokane WA Towing, Yelp, and Divines Auto. That's the gap. The local pack at #2 is solid, yet the audit score lands at 61 out of 100 — seventh out of eight Spokane towing sites reviewed. Two fixes move the needle fast. There's no LocalBusiness schema on the site, which means Google is inferring your business type rather than reading it directly. Add it, and the search engine stops guessing. Seven of 17 images also have no alt text — small cost to fix, real signal to gain. The localization foundation is already there. Title tags, meta, and contact details all anchor the site to Spokane — 95 out of 100 on that signal. The report shows exactly where to spend the next hour of work.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Big Jim's Towing, LLC ranks #4 organic · #2 in the local pack
for towing service spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: bigjimstowing.org's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Big Jim's Towing, LLC Doesn't

Organic top 3 · “towing service spokane
#1
spokanewatowing.com
SPOKANE TOWING SERVICES - Cheap Tow Truck Company ...
score75/100
PSI mobile
56/100
Reviews
218
Rating
4.5/5
Schema
None
#2
yelp.com· directory
THE BEST 10 TOWING IN SPOKANE, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
divinesauto.com
Divine's Towing, Recovery, and Hauling in Spokane, WA
score70/100
PSI mobile
56/100
Reviews
295
Rating
4.3/5
Schema
None

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where bigjimstowing.orgranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

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2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Strong local anchor
95/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Big Jim's Towing - The Inland Northwest's Top Towing Company"
"Spokane" in meta description
Meta: "Big Jim's Towing is proud to serve the Inland Northwest with fast rel…"
Local cities / neighborhoods mentioned
Found: inland northwest
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
61
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 1, 2026.

4Diagnosis & Prescription

1 critical · 1 material · 1 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Material
Most images missing alt text (7/17)
Image alt coverage is below 70%.
Fix:
Polish
PageSpeed Insights could not be measured
PSI timed out before Lighthouse finished rendering the page.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

6 above you

A separate lens from the SERP positioning above. This ranks towing by composite audit score, across the 8 sites we've measured in this vertical.

Among Spokane Towingwe've audited
Rank 7 of 8
#1
Bulldog Towing LLC
bulldogtowingllcspokane.com
Does what you don't: Has LocalBusiness structured data
83
/ 100
#2
Evergreen State Towing
evergreenstatetowing.com
75
/ 100
#3
Spokane Towing Services
spokanewatowing.com
Does what you don't: Has LocalBusiness structured data
75
/ 100
#4
Cloverleaf Towing
cloverleaftowing.com
74
/ 100
#5
Divine's Towing and Hauling
divinesauto.com
70
/ 100
#6
Always Towing & Road Service LLC
alwaystowingrs.com
Does what you don't: Has LocalBusiness structured data
69
/ 100
#7
You
Big Jim's Towing, LLC
bigjimstowing.org
Gap to #6: +8 points · Gap to #1: +22
61
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance /100
SEO /100
Accessibility /100
Best practices /100
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews1103
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag60 chars
Meta description139 chars
H1 count1
Images / missing alt17 / 7
robots.txtyes
sitemap.xmlyes

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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpujfy5 · 2026-06-01