Spokane local-SEO audit · prepared for

Black Bee Tattoos & Piercings

4.7 stars, 208 reviews. That's a real reputation. The site isn't converting it into search visibility yet. On "tattoo shop spokane," Black Bee doesn't rank in the top ten — Fortunata Studio and Anchored Art hold the top two spots. Fifth out of seven audited Spokane tattoo shops. The localization work is solid. Title, meta, and contact details all anchor the site to Spokane — that signal scores 95/100. The gap isn't where you're from. It's how the page loads and how it talks to Google's structured data layer. Two things are doing the most damage. Mobile performance is slow, and Google weighs that hard in local rankings. The LocalBusiness schema is also incomplete, which means Google is guessing at your business details instead of reading them directly. Five H1 tags on a single page splits the relevance signal that should be concentrated on one target phrase. Fixable problems. The report below shows exactly where each one lives.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Black Bee Tattoos & Piercings doesn't appear in the top 10 for tattoo shop spokane

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.

What the Top 3 Do That Black Bee Tattoos & Piercings Doesn't

Organic top 3 · “tattoo shop spokane
#1
fortunata.studio
Fortunata Tattoo | Book Your Next Tattoo Today
score74/100
PSI mobile
36/100
Reviews
597
Rating
5.0/5
Schema
Partial
#2
anchoredarttattoo.com
Anchored Art Tattoo - Spokane
Not in our Spokane audit dataset yet. Visit anchoredarttattoo.com and run a side-by-side compare.
#3
reddit.com· directory
Tattoo Artist Recommendations? : r/Spokane
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where blackbeetattoos.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

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2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Strong local anchor
95/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Spokane's Only Trans-Owned Business | Black Bee Tattoos"
"Spokane" in meta description
Meta: "Located in Spokane, WA, our talented artists specialize in custom, de…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
70
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

1 critical · 2 material · 2 polish
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
Slow mobile performance
Mobile performance score is null/100. Google uses mobile speed as a ranking factor.
Fix:
Material
LocalBusiness schema is incomplete
Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.
Fix:
Material
Multiple H1 tags (5)
Multiple H1s dilute heading hierarchy and confuse crawlers.
Fix:
Polish
Meta description is too long (174 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Polish
3 of 10 images missing alt text
Alt text helps both accessibility and image search ranking.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

4 above you

A separate lens from the SERP positioning above. This ranks tattoo by composite audit score, across the 7 sites we've measured in this vertical.

Among Spokane Tattoo Studioswe've audited
Rank 5 of 7
#1
Main Ave Tattoo
mainavetattoo.com
Does what you don't: Has complete NAP in schema
81
/ 100
#2
Fortunata Tattoo Studio
fortunata.studio
74
/ 100
#3
Mom's Custom Tattoo & Body Piercing
momstattoo.com
74
/ 100
#4
Auralite Art Collective
auraliteartcollective.com
71
/ 100
#5
You
Black Bee Tattoos & Piercings
blackbeetattoos.com
Gap to #4: +1 points · Gap to #1: +11
70
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance /100
SEO100 /100
Accessibility98 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating4.7 / 5
Reviews208
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemano
On-page & discovery
Title tag55 chars
Meta description174 chars
H1 count5
Images / missing alt10 / 3
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpstkjz · 2026-05-30