Spokane local-SEO audit · prepared for

Black Forest Hardwood Floors LLC

blackforestfloors.com·Flooring·Spokane Valley, WA

Your localization is the strongest we've seen among Spokane flooring sites. 95 out of 100. That's real. But "flooring contractor spokane" isn't returning you in the top 10 — and United Floor Covering, Yelp, and Mr. Handyman are all above you on that query. A directory and a handyman service. That's the gap. Your 4.9 rating across 117 reviews is a legitimate trust signal. The profile is working. What isn't working is the authority layer that gets Google to rank a site above aggregators on a direct commercial query. That's what this report shows. Specifically where the remaining 15 points went, which ones move rankings, and what to fix first.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Black Forest Hardwood Floors LLC doesn't appear in the top 10 for flooring contractor spokane

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.

What the Top 3 Do That Black Forest Hardwood Floors LLC Doesn't

Organic top 3 · “flooring contractor spokane
#1
unitedfloorcovering.com
United Floor Covering - Spokane
Not in our Spokane audit dataset yet. Visit unitedfloorcovering.com and run a side-by-side compare.
#2
yelp.com· directory
TOP 10 BEST Flooring Installer in Spokane, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
mrhandyman.com
Floor Repair & Flooring Installation Spokane
Not in our Spokane audit dataset yet. Visit mrhandyman.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where blackforestfloors.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Strong local anchor
95/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Hardwood Floor Refinishing & Installation Spokane | 20+ Years | Black…"
"Spokane" in meta description
Meta: "Professional hardwood floor refinishing & installation in Spokane. We…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
85
Score · 100 point composite
Strong
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

0 critical · 0 material · 2 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Polish
Title tag is too long (83 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Polish
Meta description is too long (191 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

Top of pack

A separate lens from the SERP positioning above. This ranks flooring by composite audit score, across the 7 sites we've measured in this vertical.

You're on top

Among Spokane Flooring we've audited, Black Forest Hardwood Floors LLCis the highest-scoring site. Worth defending — the rest of the report shows where the lead is durable and where it isn't.

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance57 /100
SEO100 /100
Accessibility90 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews117
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemayes
On-page & discovery
Title tag83 chars
Meta description191 chars
H1 count1
Images / missing alt22 / 0
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsobiy · 2026-05-30