Spokane local-SEO audit · prepared for

Brew Peddler

Brew Peddler scores highest among the five Spokane coffee sites audited. Strong start. But "coffee shop spokane" isn't returning them in the top 10. A list site, a Reddit thread, and a creative blog are all ranking above them — none of them sell coffee. That's the gap. The 4.9 rating across 162 reviews is a real asset Google can work with. The site isn't holding it back everywhere. What's holding it back is specific: slow mobile load, a page title that doesn't anchor Spokane, and a LocalBusiness schema block that's incomplete. Google reads the title tag before anything else on the page. Right now, it doesn't confirm location clearly. Six of eight images are also missing alt text. Small fix, real signal. The report below maps each gap to the ranking mechanism — what Google is checking, what it's finding, and what to change first.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Brew Peddler doesn't appear in the top 10 for coffee shop spokane

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.

What the Top 3 Do That Brew Peddler Doesn't

Organic top 3 · “coffee shop spokane
#1
spokaneeats.net· directory
BEST COFFEE IN SPOKANE
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#2
reddit.com· directory
What's the best Coffee House in Spokane?
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
rebekahreadcreative.com
10 Must-Try Coffee Shops in Spokane to work
Not in our Spokane audit dataset yet. Visit rebekahreadcreative.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Signed-in perk · one per account

Your Full Spokane Keyword Footprint

Beyond the three queries above — see where brewpeddlerpnw.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
25/100

Some Spokane signal present, but the page title doesn't anchor the location. Google reads title first.

"Spokane" in page title
Title: "Brew Peddler | Discover Local Coffee — Visit or Book Now"
"Spokane" in meta description
Meta: "Experience quality crafted coffee with neighborhood vibes at Brew Ped…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
75
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

1 critical · 2 material · 0 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
Slow mobile performance
Mobile performance score is 45/100. Google uses mobile speed as a ranking factor.
Fix:
Material
LocalBusiness schema is incomplete
Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.
Fix:
Material
Most images missing alt text (6/8)
Image alt coverage is below 70%.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

Top of pack

A separate lens from the SERP positioning above. This ranks coffee by composite audit score, across the 5 sites we've measured in this vertical.

You're on top

Among Spokane Coffee / Cafe we've audited, Brew Peddleris the highest-scoring site. Worth defending — the rest of the report shows where the lead is durable and where it isn't.

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance45 /100
SEO100 /100
Accessibility92 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews162
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemano
On-page & discovery
Title tag56 chars
Meta description152 chars
H1 count1
Images / missing alt8 / 6
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

Free · one click
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmprno5d · 2026-05-30