Brick West Brewing Co.
Brick West sits third on "brewery taproom near me spokane." Not bad. But the two sites above them aren't breweries — they're Yelp and Reddit, which means the first actual brewery result is Brick West, and that position is worth protecting. The 4.6 rating across 528 reviews is real authority. The problem is the page isn't communicating it to Google. No structured data means the search engine can't read those reviews as a signal. No meta description means Google writes one itself, and it usually won't say Spokane. That's the gap. The localization score — 45 out of 100 — tells the specific story. The title tag names Spokane. The meta description doesn't. Slow mobile performance cuts into ranking and into the conversion after the click. This report shows the three fixes that move the needle, in order of structural impact.
1Your Spokane Standing
#5 of 8Sign in to see who's ahead of you.
Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.
This is the field you're measured against — every Spokane Breweries we track, captured and time-stamped. The gaps below are your position inside it.
2Where Customers Decide
Reviews · trust signalReviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.
Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.
You sit at #1 today. Drag the reviews up to see what the climb buys.
3Your Live Google Position
Sign in to unlockYou're not in Google's local 3-pack for Spokane Breweries.
Organic #3, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.
4What to Fix, in Order of What It Costs
3 costly · 0 material · 3 polishRanked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.
Google is guessing what your business is.
Structured data is how you tell Google your name, address, and what you sell. Without it, Google infers — and it trusts the competitors it's sure about.
Fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.
Technical detail · for your developer
No structured data (JSON-LD) on page — Google relies on structured data to understand local business information. — Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.
Google is writing your search-result preview for you.
An empty meta description means Google grabs random page text. You're handing your first impression to an algorithm.
Fix: Add a unique meta description summarizing the pageTechnical detail · for your developer
Missing meta description — The page has no <meta name="description"> tag. — Add a unique meta description summarizing the page. Include the city and primary service.
Your site makes phone users wait.
Over half your visitors are on phones. A slow load is a closed tab before they ever see you.
Fix: Compress images, defer non-critical JS, and serve from a CDNTechnical detail · for your developer
Slow mobile performance — Mobile performance score is 20/100. Google uses mobile speed as a ranking factor. — Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.
Some of your photos are invisible to Google.
Image descriptions feed image search and help screen readers. Missing them leaves traffic and accessibility on the table.
Fix: Add descriptive alt text to content imagesTechnical detail · for your developer
3 of 10 images missing alt text — Alt text helps both accessibility and image search ranking. — Add descriptive alt text to content images. Use empty alt='' only for decorative images.
Your links look like spam when shared.
Paste your URL into Facebook or a text and you get a blank box. A bare link gets fewer clicks than one with a title and image.
Fix: Add og:title, og:description, og:image, og:url meta tags to theTechnical detail · for your developer
No Open Graph meta tags — Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc. — Add og:title, og:description, og:image, og:url meta tags to the page <head>.
Your links show no preview on X.
Shared without a card, your link is a naked URL. A preview with a headline and image earns the click; a bare link doesn't.
Fix: Add twitter:card, twitter:title, twitter:description,Technical detail · for your developer
No Twitter Card meta tags — Twitter Card tags control share previews on X/Twitter. — Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
You don't have to close this gap alone.
You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.
- We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
- We re-run your audit and show you the score move
- One Spokane business per vertical — we don't work with your competitors
One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.
See who's beating you — and the exact fix for each gap.
The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.
We email this report once and reply if you reply.
›Full Technical Detail
Authority · trajectory · load · raw signals
You're pulling as much organic search as anyone in this vertical. The job here is holding it — authority erodes when the on-site signals slip.
This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.
Your title names Spokane, but the meta description doesn't reinforce it.