Brothers Flooring & Design
That local pack #1 is real. It's earning you calls right now. But organic tells a different story. On "flooring contractor spokane," United Floor Covering, Yelp, and Mr. Handyman all sit above you — and the gap isn't authority, it's structure. Your page title doesn't anchor Spokane. Google reads title first, and right now it's reading past you. Two fixable things are holding the organic rank down. Mobile performance is slow enough to cost you positions. And your LocalBusiness schema is incomplete, so Google is filling in gaps with guesses instead of your data. 83 out of 100 overall. Second among seven audited Spokane flooring sites. The foundation is solid — 213 reviews at 4.7 stars is a strong trust signal most competitors can't match. This report shows you exactly where the title tag should be rewritten, what schema fields are missing, and which performance issues are cutting into your mobile ranking.
1Where You Actually Rank in Spokane
1 cached queryTop-3 local pack on this query — that's where the click-through actually lives. Defend it: brothersflooringnw.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Brothers Flooring & Design Doesn't
Organic top 3 · “flooring contractor spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where brothersflooringnw.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditSome Spokane signal present, but the page title doesn't anchor the location. Google reads title first.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
1 critical · 1 material · 1 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
1 above youA separate lens from the SERP positioning above. This ranks flooring by composite audit score, across the 7 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.