Spokane local-SEO audit · prepared for

Built To Move Chiropractic and Sports Rehabilitation

Strong foundation. Built To Move scores 84 out of 100 — first among the six Spokane chiropractors audited. On "chiropractor near me spokane," they're holding #3 in the local pack. Spokane Sport Chiro and a Yelp listing sit above them. The 5-star rating across 321 reviews isn't the problem. The site is. The homepage title and meta description contain zero Spokane signal — Google can't confirm where this practice operates from the page itself. That's a structural miss, and it's fixable in an afternoon. Sixteen H1 tags are competing where one should lead, and the LocalBusiness schema is incomplete, so structured data isn't doing its job either. Slow mobile load compounds all of it. Speed affects both ranking and the patient who clicks and waits. This report shows exactly which fields are missing from the schema, what the mobile performance score looks like, and where the title tag needs to change first.

1Where You Actually Rank in Spokane

3 cached queries
Primary commercial query · May 25, 2026
Built To Move Chiropractic and Sports Rehabilitation ranks #3 in the local pack
for chiropractor near me spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: builttomovechiropractic.net's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Built To Move Chiropractic and Sports Rehabilitation Doesn't

Organic top 3 · “chiropractor near me spokane
#1
spokanesportschiro.com
Spokane Chiropractic & Sports Injury Clinic
Not in our Spokane audit dataset yet. Visit spokanesportschiro.com and run a side-by-side compare.
#2
yelp.com· directory
THE BEST 10 CHIROPRACTORS IN SPOKANE, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
valentechiropractic.com
Valente Chiropractic and Massage - Chiropractic and ...
Not in our Spokane audit dataset yet. Visit valentechiropractic.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Other Queries in Your Vertical
best chiropractor spokane
Local pack #3
Top: spokanechiro.com · fourthavechiropractic.com · summitsportschiro.com
chiropractor spokane
Local pack #3
Top: spokanechiro.com · fourthavechiropractic.com · summitsportschiro.com
Signed-in perk · one per account

Your Full Spokane Keyword Footprint

Beyond the three queries above — see where builttomovechiropractic.netranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title: "Built To Move Chiropractic and Sports Rehabilitation"
"Spokane" in meta description
Meta: "At BTM we place an emphasis on putting the patient first and taking e…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
84
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

1 critical · 2 material · 2 polish
Free · one click

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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
Slow mobile performance
Mobile performance score is 43/100. Google uses mobile speed as a ranking factor.
Fix:
Material
LocalBusiness schema is incomplete
Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.
Fix:
Material
Multiple H1 tags (16)
Multiple H1s dilute heading hierarchy and confuse crawlers.
Fix:
Polish
Meta description is too long (241 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Polish
32 of 113 images missing alt text
Alt text helps both accessibility and image search ranking.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

Top of pack

A separate lens from the SERP positioning above. This ranks chiropractor by composite audit score, across the 7 sites we've measured in this vertical.

You're on top

Among Spokane Chiropractors we've audited, Built To Move Chiropractic and Sports Rehabilitationis the highest-scoring site. Worth defending — the rest of the report shows where the lead is durable and where it isn't.

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance43 /100
SEO100 /100
Accessibility90 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating5.0 / 5
Reviews321
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemano
On-page & discovery
Title tag52 chars
Meta description241 chars
H1 count16
Images / missing alt113 / 32
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmprq3cn · 2026-05-30