Capstone Construction
1Your Live Google Position
Sign in to unlockWe know exactly where Capstone Construction lands in Google's local 3-pack for Spokane Contractors (General).
Who's in it, who's one spot outside, and the single move that closes the gap. It's sitting behind the sign-in.
2What to Fix, in Order of What It Costs
0 costly · 1 material · 4 polishRanked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.
Your photos are invisible to Google.
Without descriptions, your images can't show up in image search and screen readers skip them. That's reach you're not getting.
Fix: Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.
Technical detail · for your developer
Most images missing alt text (33/36) — Image alt coverage is below 70%. — Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.
Your search headline gets cut off mid-word.
Too long and Google truncates it; too short and it says nothing. Either way the click goes to a clearer competitor.
Fix: Rewrite the page title to land between 30 and 65 charactersTechnical detail · for your developer
Title tag is too long (74 chars) — Titles should be 30–65 characters to display fully in search results. — Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.
Your search preview is the wrong length to read.
Too short says nothing; too long gets clipped. The preview is your pitch — make it land in the space you get.
Fix: Rewrite the meta description with a concrete benefit and localTechnical detail · for your developer
Meta description is too long (166 chars) — Meta descriptions display best between 70 and 160 characters. — Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.
Your links look like spam when shared.
Paste your URL into Facebook or a text and you get a blank box. A bare link gets fewer clicks than one with a title and image.
Fix: Add og:title, og:description, og:image, og:url meta tags to theTechnical detail · for your developer
No Open Graph meta tags — Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc. — Add og:title, og:description, og:image, og:url meta tags to the page <head>.
Your links show no preview on X.
Shared without a card, your link is a naked URL. A preview with a headline and image earns the click; a bare link doesn't.
Fix: Add twitter:card, twitter:title, twitter:description,Technical detail · for your developer
No Twitter Card meta tags — Twitter Card tags control share previews on X/Twitter. — Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
You don't have to close this gap alone.
You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.
- We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
- We re-run your audit and show you the score move
- One Spokane business per vertical — we don't work with your competitors
One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.
See who's beating you — and the exact fix for each gap.
The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.
We email this report once and reply if you reply.
›Full Technical Detail
Authority · trajectory · load · raw signals
Your meta names Spokane, but the title doesn't — and Google reads the title first.