Spokane local-SEO audit · prepared for

Trusted Dentists in Spokane, WA

63
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 17, 2026.

Ranking #5 for "dentist spokane" puts you on page one. That matters. But three competitors sit above you, and the gap is structural — not content. No Google Business Profile means Google has no local entity to anchor your rankings to. No LocalBusiness schema means the site doesn't confirm to search engines what you are, where you are, or who you serve. Those two absences alone explain most of the distance between you and Grand Corner Dental at #1. Mobile speed is the third drag. Slow load times cost rankings and patients who don't wait. One thing is genuinely strong: your localization signals score 100/100. Your title and meta tag both name Spokane clearly — Google reads that signal every crawl. This report shows you exactly which of the three gaps moves the needle fastest.

1Your Spokane Standing

#6 of 6
The Standing
Trusted Dentists in Spokane, WA ranks #6 of 6 Dentists we track in Spokane.

That's the bottom third of the field. The sites above you aren't doing anything exotic — they're doing the basics, and you can see the score gap below.

Rank
Business
1
Spokane Family Dental· leader
981,379 rev4.9
2
Spokane competitor
92595 rev4.9
3
Spokane competitor
911,809 rev4.9
4
Spokane competitor
861,522 rev4.8
5
Spokane competitor
82717 rev5.0
6
You
65 rev

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane Dentists field
5 tracked · snapshot July 20, 2026
Median audit score
80field
63
Have LocalBusiness schema
40%field
you don't
Median Google reviews
1,379field
Median mobile load
13.2sfield
20.8s

This is the field you're measured against — every Spokane Dentists we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
Your review footprint is invisible on the signal customers check first.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane Dentists Reviews
median 1,379
1,809
floor 595
Northview Family Dental - Westview
You
reviews
no rating on file
Category leader · Northview Family Dental - Westview
1,809reviews
the bar to clear
You need 1,379 more reviews just to reach the Spokane median for Dentists. That's not the top — that's the middle. The local pack is sorted on signals like this one.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
0
Review rank
#6of 6
0 nowleader Northview Family Dental - Westview · 1,809

You sit at #6 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · locked

You're not in Google's local 3-pack for Spokane Dentists.

Organic #5, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#5Trusted Dentists in Spokane, WAnot in pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

3 costly · 1 material · 0 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. You're invisible on the map.

    No Google Business Profile means you can't appear in the map results — where most local searches end. This is the single biggest miss.

    Fix: Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.

    Technical detail · for your developer

    No Google Business Profile found — Without a GBP, the business cannot appear in the local pack — the single biggest local-SEO miss. — Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.

  2. Google can't read your hours, services, or service area.

    Without structured data, Google guesses what you do — and shows competitors it's more sure about.

    Fix: Add a LocalBusiness or category-specific subtype (Restaurant,
    Technical detail · for your developer

    No LocalBusiness schema — JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this. — Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

  3. Your site makes phone users wait.

    Over half your visitors are on phones. A slow load is a closed tab before they ever see you.

    Fix: Compress images, defer non-critical JS, and serve from a CDN
    Technical detail · for your developer

    Slow mobile performance — Mobile performance score is 31/100. Google uses mobile speed as a ranking factor. — Compress images, defer non-critical JS, and serve from a CDN. Focus on Largest Contentful Paint.

  4. You're just below the three businesses that get the calls.

    The top three map results take most of the clicks. You're close — close enough that reviews and a few fixes can move you in.

    Fix: Strengthen NAP consistency across citations, build reviews, and
    Technical detail · for your developer

    Ranking #5 for the primary organic query — Positions 4–7 sit below the top organic results, where the first three capture most of the clicks. — Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader pulls 5,300 searches a month. You pull 3,300.
The Spokane leader5,300 /moDA 25
Trusted Dentists in Spokane, WA3,300 /moDA 19

At a typical 2% inquiry rate, that 2,100-search gap is about 41 inbound leads a month you're not getting. Same town, same searches — going to the site Google trusts more.

Mobile load · field metric
The Wait Before Anything Loads
On a phone, visitors wait 20.8 seconds for your page — slower than 4 Spokane competitors.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane Dentists
good 2.5s
median 13.2s
0s
Northview Family Dental - Westview
you 20.8s
You
20.8s
18.3s over the 2.5s bar
Fastest in Spokane · Northview Family Dental - Westview
1.1s
19.6s faster than you
4 of 5 Spokane Dentists we measured load faster than you. On mobile, every second past the 2.5s bar costs visitors before they ever see your offer — and Google folds that wait straight into your ranking.
Layout shift (CLS)0.03
Spokane signal · local-anchor audit
Spokane localization signal
Strong local anchor
100/100

Strong Spokane signal — your title and meta both name the city to Google.

"Spokane" in page title
Title: "Trusted Dentists in Spokane, WA - Cascade Dental Care"
"Spokane" in meta description
Meta: "Cascade Dental Care has been offering comprehensive dental care to th…"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance31 /100
SEO92 /100
Accessibility78 /100
Best practices96 /100
Core Web Vitals (mobile)
LCP (load)20.8 s
CLS (shift)0.03
INP (response)
Google Business Profile
Profile existsno
Rating
Reviews
Hours publishedno
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag53 chars
Meta description142 chars
H1 count1
Images / missing alt27 / 0
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmqiftpi · 2026-06-17