Spokane Mortgage Broker
Ranking #2 for "mortgage broker Spokane" is real traction. Most brokers never get there. But the audit puts catlincapital.com 9th out of 9 Spokane mortgage sites overall. That gap matters. No Google Business Profile. No H1 tag. Those aren't minor polish items — they're signals Google uses to confirm a business is real and relevant to a local query. jasonpaullhomeloans.com holds #1. The difference isn't authority. It's structure. Your title names Spokane. Your meta description doesn't — so Google sees one localization signal where it expects two. The report shows exactly where to add the second one, and what fixing the schema gap does to how your listing appears in results.
1Your Spokane Standing
#9 of 9That's the bottom third of the field. The sites above you aren't doing anything exotic — they're doing the basics, and you can see the score gap below.
Sign in to see who's ahead of you.
Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.
This is the field you're measured against — every Spokane Mortgage Brokers we track, captured and time-stamped. The gaps below are your position inside it.
2Where Customers Decide
Reviews · trust signalReviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.
Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.
You sit at #9 today. Drag the reviews up to see what the climb buys.
3Your Live Google Position
Sign in to unlockYou're not in Google's local 3-pack for Spokane Mortgage Brokers.
Organic #4, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.
4What to Fix, in Order of What It Costs
2 costly · 1 material · 2 polishRanked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.
You're invisible on the map.
No Google Business Profile means you can't appear in the map results — where most local searches end. This is the single biggest miss.
Fix: Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.
Technical detail · for your developer
No Google Business Profile found — Without a GBP, the business cannot appear in the local pack — the single biggest local-SEO miss. — Claim or create a Google Business Profile at business.google.com. Verify by postcard or phone.
Your page never says what it's about.
The main heading tells Google and the visitor what this page does. With none, both have to guess — and guessing costs you the ranking.
Fix: Add a single descriptive H1 to the page with the primary keywordTechnical detail · for your developer
No H1 tag on page — Every page should have exactly one H1. — Add a single descriptive H1 to the page with the primary keyword.
Your address and phone aren't where Google looks for them.
The local pack runs on matching name, address, and phone. A gap here is a reason to rank the shop next door instead.
Fix: Fill in streetAddress, addressLocality, postalCode, andTechnical detail · for your developer
LocalBusiness schema is incomplete — Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal. — Fill in streetAddress, addressLocality, postalCode, and telephone in the LocalBusiness JSON-LD block.
Your search headline gets cut off mid-word.
Too long and Google truncates it; too short and it says nothing. Either way the click goes to a clearer competitor.
Fix: Rewrite the page title to land between 30 and 65 charactersTechnical detail · for your developer
Title tag is too long (89 chars) — Titles should be 30–65 characters to display fully in search results. — Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.
We couldn't measure your site's speed.
Google's speed tool didn't return a result for your site — usually a temporary hiccup, sometimes a sign the page is slow to load at all.
Fix: Speed up the initial renderTechnical detail · for your developer
PageSpeed Insights could not be measured — PSI timed out before Lighthouse finished rendering the page. — Speed up the initial render — most timeouts happen when the page paints nothing in the first ~25 seconds.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
You don't have to close this gap alone.
You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.
- We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
- We re-run your audit and show you the score move
- One Spokane business per vertical — we don't work with your competitors
One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.
See who's beating you — and the exact fix for each gap.
The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.
We email this report once and reply if you reply.
›Full Technical Detail
Authority · trajectory · load · raw signals
At a typical 2% inquiry rate, that 272-search gap is about
This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.
Your title names Spokane, but the meta description doesn't reinforce it.