Spokane local-SEO audit · prepared for

Spokane Urgent Care North | Walk-In Clinic

chas.org·Urgent Care·Spokane, WA

You rank first organically for "urgent care clinic spokane." That's real. But the local pack has you at #2, and the gap between those two positions comes down to signals Google can verify — and right now, two critical ones are missing. No LocalBusiness schema. Zero Spokane signal in the title or meta description. Google can't confirm from your homepage alone where you actually operate. That's the structural problem. A 3.5 rating across 360 reviews is the second pressure point. Competitors sitting above you in the pack don't need to outrank you on content — they just need a stronger trust signal at the moment someone's deciding where to go. This report shows exactly where those gaps sit, what's already working at an 84/100 composite, and which fixes move the local pack needle first.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 25, 2026
Spokane Urgent Care North | Walk-In Clinic ranks #1 organic · #2 in the local pack
for urgent care clinic spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: chas.org's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Spokane Urgent Care North | Walk-In Clinic Doesn't

Organic top 3 · “urgent care clinic spokane
#1
chas.orgYou
Spokane Urgent Care | Walk-In Medical Clinics
score84/100
PSI mobile
64/100
Reviews
360
Rating
3.5/5
Schema
None
#2
providence.org
Providence Urgent Care - 5th & Division
score60/100
PSI mobile
68/100
Reviews
143
Rating
4.3/5
Schema
None
#3
wa.kaiserpermanente.org
Spokane same day and urgent care
Not in our Spokane audit dataset yet. Visit wa.kaiserpermanente.org and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where chas.orgranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title: "CHAS Health | Doctors, Dentists, Medical Clinics & Pharmacy – CHAS He…"
"Spokane" in meta description
Meta: "CHAS Health is a non-profit, federally qualified health center (FQHC)…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
84
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

2 critical · 0 material · 2 polish
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Critical
Google rating is 3.5/5
Average rating below 4.0 hurts the local-pack click-through dramatically.
Fix:
Polish
Title tag is too long (287 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Polish
Meta description is too long (173 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

Top of pack

A separate lens from the SERP positioning above. This ranks urgent-care by composite audit score, across the 4 sites we've measured in this vertical.

You're on top

Among Spokane Urgent Care we've audited, Spokane Urgent Care North | Walk-In Clinicis the highest-scoring site. Worth defending — the rest of the report shows where the lead is durable and where it isn't.

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance64 /100
SEO92 /100
Accessibility100 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating3.5 / 5
Reviews360
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag287 chars
Meta description173 chars
H1 count1
Images / missing alt22 / 0
robots.txtyes
sitemap.xmlyes

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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmprna26 · 2026-05-30