Chimney Rock Mortgage
Your Google Business Profile is strong. 4.8 stars, 99 reviews — that's real trust, already built. The site isn't carrying it forward. "Mortgage broker Spokane" doesn't show Chimney Rock in the top ten. Jason Paull, Catlin Capital, and BECU are pulling those clicks instead. The audit score sits at 62 out of 100, ranking 7th among the 8 Spokane mortgage brokers reviewed here. Three things explain most of that gap. Your page title doesn't anchor Spokane — Google reads the title first, and right now it's not reading location. There's no structured data on the page, so Google has to guess at your business type instead of confirming it. And mobile load is slow, which search engines treat as a quality signal against you. Seven of your eleven images have no alt text. Small fix, real signal. This report shows exactly where each of those gaps sits, what fixing them changes structurally, and which move closes the most ground fastest.
1Where You Actually Rank in Spokane
1 cached queryThat's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.
What the Top 3 Do That Chimney Rock Mortgage Doesn't
Organic top 3 · “mortgage broker spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where chimneyrockmortgage.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditSome Spokane signal present, but the page title doesn't anchor the location. Google reads title first.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
2 critical · 1 material · 1 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
6 above youA separate lens from the SERP positioning above. This ranks mortgage-broker by composite audit score, across the 8 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.