Spokane local-SEO audit · prepared for

Chrome Personal Training Centre

4.9 stars across 327 reviews. That's real trust, built the hard way. The gap is technical, not reputational. Chrome ranks #7 for "best gym spokane" — behind Reddit, Yelp, and spokanefitnesscenter.com. The homepage title and meta description contain zero location signal, so Google has no clear confirmation this business operates in Spokane. That single missing signal scores 0 out of 100 on localization. There's also no structured data on the page, which means search engines can't read your business details in a standardized format. Among the nine Spokane gyms audited here, Chrome sits fifth. The reviews are better than most above it. The structure isn't keeping up. This report shows exactly where the location signals are missing, what structured data needs to be added, and which fixes close the distance to the top three.

1Where You Actually Rank in Spokane

3 cached queries
Primary commercial query · May 25, 2026
Chrome Personal Training Centre ranks #7 organic
for best gym spokane

On page one but below the local pack. Roughly 70% of clicks for this kind of query go to the 3-pack, so moving from organic #7 into local-pack #1–3 is the highest-leverage shift here.

What the Top 3 Do That Chrome Personal Training Centre Doesn't

Organic top 3 · “best gym spokane
#1
reddit.com· directory
What gym(s) do you go to, and what are/is the price(s)?
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#2
yelp.com· directory
THE BEST 10 Gyms in SPOKANE, WA - Updated 2026
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
spokanefitnesscenter.com
Spokane Fitness Center - Welcome!
score49/100
PSI mobile
56/100
Reviews
695
Rating
4.6/5
Schema
None

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

Other Queries in Your Vertical
gym near me spokane
Not in top 10
Top: yelp.com · spokanefitnesscenter.com · muvfitness.com
gym spokane
Not in top 10
Top: spokanefitnesscenter.com · muvfitness.com · yelp.com
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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where chromepersonaltraining.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title: "Home"
"Spokane" in meta description
Meta description is missing entirely.
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
65
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 25, 2026.

4Diagnosis & Prescription

2 critical · 0 material · 2 polish
Free · one click

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Critical
No structured data (JSON-LD) on page
Google relies on structured data to understand local business information.
Fix:
Critical
Missing meta description
The page has no <meta name="description"> tag.
Fix:
Polish
Title tag is too short (4 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Polish
1 of 9 images missing alt text
Alt text helps both accessibility and image search ranking.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

2 above you

A separate lens from the SERP positioning above. This ranks gym by composite audit score, across the 5 sites we've measured in this vertical.

Among Spokane Gymswe've audited
Rank 3 of 5
#1
Spokane Club Athletic Facility And Gym
spokaneclub.org
Does what you don't: Publishes structured data
90
/ 100
#2
MUV Fitness South Spokane
muvfitness.com
Does what you don't: Has a meta description
76
/ 100
#3
You
Chrome Personal Training Centre
chromepersonaltraining.com
Gap to #2: +11 points · Gap to #1: +25
65
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance80 /100
SEO92 /100
Accessibility91 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews327
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag4 chars
Meta descriptionmissing
H1 count1
Images / missing alt9 / 1
robots.txtyes
sitemap.xmlyes

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Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmplrnzm · 2026-05-25
Chrome Personal Training Centre — Spokane SEO audit (65/100) · spokaneseo.app