Spokane local-SEO audit · prepared for

Cinder Cannabis Downtown Spokane

74
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 17, 2026.

1Your Live Google Position

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The local pack · you're in it

You're in Google's 3-pack for Spokane Dispensaries — at #1.

Good. But the businesses above you take the call first. See who, and the move that flips it.

#1hidden
#2hidden
#3hidden
#1Cinder Cannabis Downtown Spokanein the pack
One Google sign-in. No card, no pitch.

2What to Fix, in Order of What It Costs

2 costly · 0 material · 4 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. Google can't read your hours, services, or service area.

    Without structured data, Google guesses what you do — and shows competitors it's more sure about.

    Fix: Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

    Technical detail · for your developer

    No LocalBusiness schema — JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this. — Add a LocalBusiness or category-specific subtype (Restaurant, Dentist, etc.) entity with full NAP.

  2. Google's own checklist is flagging your pages.

    Google runs an automated scorecard on every page. Failing items are easy points you're handing to competitors who pass them.

    Fix: Review the PSI report for failing audits: title presence, meta
    Technical detail · for your developer

    Lighthouse SEO score below 90 — Lighthouse SEO checks failing — score is 50/100. — Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.

  3. Your search headline gets cut off mid-word.

    Too long and Google truncates it; too short and it says nothing. Either way the click goes to a clearer competitor.

    Fix: Rewrite the page title to land between 30 and 65 characters
    Technical detail · for your developer

    Title tag is too short (19 chars) — Titles should be 30–65 characters to display fully in search results. — Rewrite the page title to land between 30 and 65 characters with the primary keyword and location.

  4. Your search preview is the wrong length to read.

    Too short says nothing; too long gets clipped. The preview is your pitch — make it land in the space you get.

    Fix: Rewrite the meta description with a concrete benefit and local
    Technical detail · for your developer

    Meta description is too short (59 chars) — Meta descriptions display best between 70 and 160 characters. — Rewrite the meta description with a concrete benefit and local keyword. Target ~150 characters.

  5. Some of your photos are invisible to Google.

    Image descriptions feed image search and help screen readers. Missing them leaves traffic and accessibility on the table.

    Fix: Add descriptive alt text to content images
    Technical detail · for your developer

    9 of 33 images missing alt text — Alt text helps both accessibility and image search ranking. — Add descriptive alt text to content images. Use empty alt='' only for decorative images.

  6. Google may be splitting your page's credit in two.

    Tracking links and duplicate URLs can look like separate pages to Google. A canonical tag keeps all the ranking credit on one.

    Fix: Add <link rel='canonical' href='<page url>'> in the page <head>
    Technical detail · for your developer

    No canonical tag — Self-referential canonical tags prevent duplicate content issues from tracking parameters. — Add <link rel='canonical' href='<page url>'> in the page <head>.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Spokane signal · local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
20/100

Neither your title nor meta description names Spokane. The site doesn't tell Google where it operates.

"Spokane" in page title
Title: "Washington - Cinder"
"Spokane" in meta description
Meta: "Buddies, BFF, and Mindmelt ProductsEVERY FRIDAY IN FEBRUARY"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance51 /100
SEO50 /100
Accessibility75 /100
Best practices96 /100
Core Web Vitals (mobile)
LCP (load)14.3 s
CLS (shift)0.01
INP (response)
Google Business Profile
Profile existsyes
Rating4.8 / 5
Reviews3082
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag19 chars
Meta description59 chars
H1 count1
Images / missing alt33 / 9
robots.txtyes
sitemap.xmlyes
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmqidfcz · 2026-06-17