Spokane local-SEO audit · prepared for

CleanCo Carpet & Air Duct Cleaning

cleanco-wa.com·Carpet Cleaning·Spokane Valley, WA

CleanCo has a 4.9 rating and 930 reviews. That's real trust, built over time. But on "carpet cleaning service spokane," they're sitting at #8 — behind a national chain, a directory, and a franchise. Fourth out of seven audited local competitors. The page has no H1 tag. Google lands on the page and has no declared subject line. The localization score is 33 out of 100. Spokane doesn't appear in the page title, which is the first signal Google reads. Strong reviews, weak location anchoring — that's the gap. This report shows exactly what's missing from the page structure, the schema markup, and the GBP signals, and ranks each fix by its likely impact on that #8 position.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
CleanCo Carpet & Air Duct Cleaning ranks #8 organic
for carpet cleaning service spokane

On page one but below the local pack. Roughly 70% of clicks for this kind of query go to the 3-pack, so moving from organic #8 into local-pack #1–3 is the highest-leverage shift here.

What the Top 3 Do That CleanCo Carpet & Air Duct Cleaning Doesn't

Organic top 3 · “carpet cleaning service spokane
#1
stanleysteemer.com
Carpet Cleaning Services & More in Spokane, WA
Not in our Spokane audit dataset yet. Visit stanleysteemer.com and run a side-by-side compare.
#2
yelp.com· directory
THE BEST 10 CARPET CLEANING IN SPOKANE, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
zerorez.com
Carpet Cleaning Spokane Valley
score66/100
PSI mobile
64/100
Reviews
8,059
Rating
4.8/5
Schema
None

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where cleanco-wa.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

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2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Partial signal — not enough
33/100

Some Spokane signal present, but the page title doesn't anchor the location. Google reads title first.

"Spokane" in page title
Title: "Air Duct Cleaning, Carpet Cleaning, Dryer Vents - CleanCo WA"
"Spokane" in meta description
Meta: "CleanCo offers the highest quality Air Duct Cleaning, Carpet Cleaning…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
Local phone number visible in title or meta — strongest contact signal.

3How the Audit Scores It

Composite — supporting signal
71
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

1 critical · 2 material · 0 polish
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Critical
No H1 tag on page
Every page should have exactly one H1.
Fix:
Material
LocalBusiness schema is incomplete
Address or phone is missing from the LocalBusiness schema — both are required for the local pack signal.
Fix:
Material
Most images missing alt text (10/18)
Image alt coverage is below 70%.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

3 above you

A separate lens from the SERP positioning above. This ranks carpet-cleaning by composite audit score, across the 7 sites we've measured in this vertical.

Among Spokane Carpet Cleaningwe've audited
Rank 4 of 7
#1
Clean Customs Carpet Cleaning
cleancustoms.com
Does what you don't: Has a clear H1
81
/ 100
#2
VacTech Carpet & Upholstery Cleaning Services
vactechservices.com
Does what you don't: Has a clear H1
81
/ 100
#3
Allklean Water Removal and Carpet Cleaning
callallklean.com
Does what you don't: Has a clear H1
72
/ 100
#4
You
CleanCo Carpet & Air Duct Cleaning
cleanco-wa.com
Gap to #3: +1 points · Gap to #1: +10
71
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance56 /100
SEO100 /100
Accessibility91 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews930
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemano
On-page & discovery
Title tag60 chars
Meta description159 chars
H1 count0
Images / missing alt18 / 10
robots.txtyes
sitemap.xmlyes

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Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsg7l1 · 2026-05-30
CleanCo Carpet & Air Duct Cleaning — Spokane SEO audit (71/100) · spokaneseo.app