Cole's Plumbing
4.9 stars and 311 reviews. That's a real asset — and it's not fully working yet. Cole's Plumbing ranks #4 organic and #2 in the local pack for "plumber near me Spokane." The three sites above the organic listing are Reddit, Yelp, and Above Average Plumbing. Two of those are directories, not plumbers — that's closeable ground. The localization is solid. Title tags, meta, and contact details all anchor the site to Spokane at a 95/100 signal score. That part's built right. The gaps are structural. No LocalBusiness schema means Google is reading the site without a map — it can see the content but can't confirm the entity details it wants before ranking a local business higher. Mobile performance is slow, and on a query like "plumber near me," most of those searches happen on a phone. This report shows exactly where those two fixes apply and what closing the gap to the #1 local position requires.
1Where You Actually Rank in Spokane
3 cached queriesTop-3 local pack on this query — that's where the click-through actually lives. Defend it: coles-plumbing.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Cole's Plumbing Doesn't
Organic top 3 · “plumber near me spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where coles-plumbing.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditStrong Spokane signal — title, meta, and contact details all anchor the site locally.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
2 critical · 0 material · 1 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
3 above youA separate lens from the SERP positioning above. This ranks plumbing by composite audit score, across the 6 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.