Cooney Law Offices, P.S.
You're holding a position most firms don't reach. Ranking #2 in Spokane's local pack for "law firm spokane" is real visibility. But Foster, Lukins, and Maxey are all sitting above you, and the audit shows specific reasons why. No LocalBusiness schema. That's the gap. Google can read your content. It can't confirm your entity — your name, address, hours, and practice area as a structured signal it trusts. Schema fixes that. It's a few lines of markup that tell search engines exactly what you are, not just what your page says. The other issues compound it. Three H1 tags split your page's focus. Twenty-nine images with no alt text are invisible to crawlers. Each one is a missed relevance signal. Your Spokane localization scores strong at 75/100 — title, meta, and contact details are all working. The foundation is there. This report shows where to spend the next 30 days.
1Where You Actually Rank in Spokane
3 cached queriesTop-3 local pack on this query — that's where the click-through actually lives. Defend it: cooneylawspokane.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.
What the Top 3 Do That Cooney Law Offices, P.S. Doesn't
Organic top 3 · “law firm spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where cooneylawspokane.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditStrong Spokane signal — title, meta, and contact details all anchor the site locally.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
1 critical · 2 material · 3 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
2 above youA separate lens from the SERP positioning above. This ranks law by composite audit score, across the 4 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.