Spokane local-SEO audit · prepared for

Core Pilates and Wellness

#2 in the local pack is real traction. But one structural gap is holding the ceiling down. Your homepage title and meta description contain zero Spokane signal. Google can't confirm where you operate from the page itself. That's the gap. Club Pilates sits above you. They have location language baked into their on-page structure — your site doesn't. One missing meta description, zero geographic copy on the homepage. The fix isn't complicated. This report shows exactly which fields to update and what language to add. Start there.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Core Pilates and Wellness ranks #2 in the local pack
for pilates studio spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: corepilatesandwellness.net's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Core Pilates and Wellness Doesn't

Organic top 3 · “pilates studio spokane
#1
clubpilates.com
Club Pilates South Spokane | Reformer Pilates Studio
Not in our Spokane audit dataset yet. Visit clubpilates.com and run a side-by-side compare.
#2
precisionpilatesofspokane.com
Precision Pilates of Spokane – Spokane's Best Pilates Studio
score37/100
PSI mobile
47/100
Reviews
37
Rating
4.8/5
Schema
None
#3
rivercitypilates.co
River City Pilates
score70/100
PSI mobile
30/100
Reviews
20
Rating
5.0/5
Schema
Partial

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where corepilatesandwellness.netranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title: "Home | Core Pilates and Wellness"
"Spokane" in meta description
Meta description is missing entirely.
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
79
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

1 critical · 0 material · 1 polish
Free · one click

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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
Missing meta description
The page has no <meta name="description"> tag.
Fix:
Polish
1 of 17 images missing alt text
Alt text helps both accessibility and image search ranking.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

1 above you

A separate lens from the SERP positioning above. This ranks pilates by composite audit score, across the 8 sites we've measured in this vertical.

Among Spokane Pilates Studioswe've audited
Rank 2 of 8
#1
The Pilates Ritual
thepilatesritual.com
Does what you don't: Has a meta description
79
/ 100
#2
You
Core Pilates and Wellness
corepilatesandwellness.net
Gap to #1: +0 points
79
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance66 /100
SEO92 /100
Accessibility99 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews18
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemayes
On-page & discovery
Title tag32 chars
Meta descriptionmissing
H1 count1
Images / missing alt17 / 1
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsiqsu · 2026-05-30