Spokane local-SEO audit · prepared for

Crafted Beauty

Crafted Beauty is leading. Rank one organic, rank two in the local pack, 648 reviews at a perfect five stars — that's a real competitive position, not a soft one. Strong start. But the report found one gap that costs rankings at scale: mobile load performance. Google scores page speed as a ranking input, and slow mobile delivery pushes users out before they convert. The organic lead holds for now, but it's load speed that determines whether it holds under pressure. The 95/100 localization score means the structural work is done right. Title tags, meta, contact details — all anchored to Spokane correctly. That's what's driving the visibility. This report shows exactly where the mobile performance is bleeding, and what to fix first.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Crafted Beauty ranks #1 organic · #2 in the local pack
for medical spa spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: craftedbeauty.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Crafted Beauty Doesn't

Organic top 3 · “medical spa spokane
#1
craftedbeauty.comYou
Crafted Beauty Med Spa | Botox, Facials & Skincare in ...
score90/100
PSI mobile
32/100
Reviews
648
Rating
5.0/5
Schema
Full NAP
#2
yelp.com· directory
THE BEST 10 MEDICAL SPAS IN SPOKANE, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
thelabaw.com
Spokane's Inclusive Medical Spa and Wellness Clinic
Not in our Spokane audit dataset yet. Visit thelabaw.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where craftedbeauty.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Strong local anchor
95/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Crafted Beauty Med Spa | Botox, Facials & Skincare in Spokane, WA"
"Spokane" in meta description
Meta: "Crafted Beauty Med Spa in Spokane, WA offers Botox, facials, fillers,…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
90
Score · 100 point composite
Strong
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

1 critical · 0 material · 1 polish
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
Slow mobile performance
Mobile performance score is 32/100. Google uses mobile speed as a ranking factor.
Fix:
Polish
1 of 16 images missing alt text
Alt text helps both accessibility and image search ranking.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

Top of pack

A separate lens from the SERP positioning above. This ranks med-spa by composite audit score, across the 8 sites we've measured in this vertical.

You're on top

Among Spokane Medical Spas we've audited, Crafted Beautyis the highest-scoring site. Worth defending — the rest of the report shows where the lead is durable and where it isn't.

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance32 /100
SEO92 /100
Accessibility99 /100
Best practices77 /100
Google Business Profile
Profile existsyes
Rating5.0 / 5
Reviews648
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemayes
NAP complete in schemayes
On-page & discovery
Title tag65 chars
Meta description151 chars
H1 count1
Images / missing alt16 / 1
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsga6t · 2026-05-30