Hair Salon in Spokane
392 reviews at 4.8 stars. That's a real asset. The site isn't using it. craftstudiospokane.com ranks sixth for "best hair salon spokane" — behind lavishspokane.com, jaazzsalon.com, and a Reddit thread. Among the five Spokane salons audited here, it ranks last. The core problem is structural. No H1 tag, no page title, no meta description — Google is reading a blank introduction. The site also carries zero localization signal: the word "Spokane" doesn't appear in any of the places search engines check first. That's a fixable gap. This report shows exactly where those signals are missing and what adding JSON-LD structured data, a title tag, and location-specific copy does to close the distance between sixth and the top three.
1Your Spokane Standing
#4 of 5That's the bottom third of the field. The sites above you aren't doing anything exotic — they're doing the basics, and you can see the score gap below.
Sign in to see who's ahead of you.
Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.
This is the field you're measured against — every Spokane Hair Salons we track, captured and time-stamped. The gaps below are your position inside it.
2Where Customers Decide
Reviews · trust signalReviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.
Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.
You sit at #4 today. Drag the reviews up to see what the climb buys.
3Your Live Google Position
Sign in to unlockYou're not in Google's local 3-pack for Spokane Hair Salons.
Organic #3, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.
4What to Fix, in Order of What It Costs
4 costly · 2 material · 3 polishRanked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.
Google is guessing what your business is.
Structured data is how you tell Google your name, address, and what you sell. Without it, Google infers — and it trusts the competitors it's sure about.
Fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.
Technical detail · for your developer
No structured data (JSON-LD) on page — Google relies on structured data to understand local business information. — Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.
Your search result has no headline.
The page title is the blue link people click. Without one, Google invents a label — and a weak label loses the click.
Fix: Add a <title> tag in the page <head> with the business name +Technical detail · for your developer
Missing page title — The page has no <title> tag. — Add a <title> tag in the page <head> with the business name + primary service + Spokane.
Google is writing your search-result preview for you.
An empty meta description means Google grabs random page text. You're handing your first impression to an algorithm.
Fix: Add a unique meta description summarizing the pageTechnical detail · for your developer
Missing meta description — The page has no <meta name="description"> tag. — Add a unique meta description summarizing the page. Include the city and primary service.
Your page never says what it's about.
The main heading tells Google and the visitor what this page does. With none, both have to guess — and guessing costs you the ranking.
Fix: Add a single descriptive H1 to the page with the primary keywordTechnical detail · for your developer
No H1 tag on page — Every page should have exactly one H1. — Add a single descriptive H1 to the page with the primary keyword.
Your site renders broken on phones.
Without the mobile setup tag, phones zoom out and text shrinks. Most of your visitors are on phones — and they leave.
Fix: Add <meta name='viewport' content='width=device-width,Technical detail · for your developer
Missing mobile viewport meta tag — The page has no <meta name="viewport"> tag — mobile rendering will be broken. — Add <meta name='viewport' content='width=device-width, initial-scale=1'> in the page <head>.
Google's own checklist is flagging your pages.
Google runs an automated scorecard on every page. Failing items are easy points you're handing to competitors who pass them.
Fix: Review the PSI report for failing audits: title presence, metaTechnical detail · for your developer
Lighthouse SEO score below 90 — Lighthouse SEO checks failing — score is 73/100. — Review the PSI report for failing audits: title presence, meta description, crawlable links, valid hreflang.
Your links look like spam when shared.
Paste your URL into Facebook or a text and you get a blank box. A bare link gets fewer clicks than one with a title and image.
Fix: Add og:title, og:description, og:image, og:url meta tags to theTechnical detail · for your developer
No Open Graph meta tags — Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc. — Add og:title, og:description, og:image, og:url meta tags to the page <head>.
Your links show no preview on X.
Shared without a card, your link is a naked URL. A preview with a headline and image earns the click; a bare link doesn't.
Fix: Add twitter:card, twitter:title, twitter:description,Technical detail · for your developer
No Twitter Card meta tags — Twitter Card tags control share previews on X/Twitter. — Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.
Google may be splitting your page's credit in two.
Tracking links and duplicate URLs can look like separate pages to Google. A canonical tag keeps all the ranking credit on one.
Fix: Add <link rel='canonical' href='<page url>'> in the page <head>Technical detail · for your developer
No canonical tag — Self-referential canonical tags prevent duplicate content issues from tracking parameters. — Add <link rel='canonical' href='<page url>'> in the page <head>.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
You don't have to close this gap alone.
You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.
- We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
- We re-run your audit and show you the score move
- One Spokane business per vertical — we don't work with your competitors
One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.
See who's beating you — and the exact fix for each gap.
The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.
We email this report once and reply if you reply.
›Full Technical Detail
Authority · trajectory · load · raw signals
At a typical 2% inquiry rate, that 1,400-search gap is about
This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.
Neither your title nor meta description names Spokane. The site doesn't tell Google where it operates.