Craig's Automotive Collision Center, in
4.9 stars, 123 reviews. That's a strong trust foundation. But "auto body shop Spokane" isn't returning Craig's in the top 10 — Yelp, American Way Collision, and Toby's Body and Fender are all ahead of it. The reviews aren't the problem. The structure is. Two gaps are driving most of that distance. There's no LocalBusiness schema on the site, which means Google can't confirm the basic facts — name, address, category — from the page itself. And 11 of 29 images have no alt text, so a third of the visual content is invisible to crawlers. Localization is thin beyond the title tag. The meta description and contact signals score 40 out of 100 — Google sees "Spokane" once and not much else reinforcing it. Here's what this report maps out: the exact schema markup Craig's is missing, which images need alt text first, and where to add localization signals that actually move the needle.
1Where You Actually Rank in Spokane
1 cached queryThat's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.
What the Top 3 Do That Craig's Automotive Collision Center, in Doesn't
Organic top 3 · “auto body shop spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where craigsautocollision.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditTitle mentions Spokane, but supporting signals (meta description, contact info) are thin.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
1 critical · 1 material · 0 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
Top of packA separate lens from the SERP positioning above. This ranks body-shop by composite audit score, across the 8 sites we've measured in this vertical.
Among Spokane Auto Body Shops we've audited, Craig's Automotive Collision Center, inis the highest-scoring site. Worth defending — the rest of the report shows where the lead is durable and where it isn't.
6Raw Signals
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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.