Crystal Madsen Photography
Ranking #7 for "photographer spokane" means real searches are landing on KC England and Yelp before they ever see Crystal's work. That's the gap. The 5-star rating and 101 reviews are genuinely strong — that's a foundation most competitors don't have. But the site itself is losing ground it shouldn't. No LocalBusiness schema means Google is reading the page without a verified structure telling it what this business is and where it operates. Thirteen of 14 images have no alt text — that's both a crawl signal and a missed keyword surface. Two H1 tags split the page's focus where there should be one clear signal. The Spokane localization is working: title, meta, and contact details all anchor the site correctly, which is why rank 7 is a floor, not a ceiling. This report shows exactly which technical fixes move the needle first.
1Where You Actually Rank in Spokane
1 cached queryOn page one but below the local pack. Roughly 70% of clicks for this kind of query go to the 3-pack, so moving from organic #7 into local-pack #1–3 is the highest-leverage shift here.
What the Top 3 Do That Crystal Madsen Photography Doesn't
Organic top 3 · “photographer spokane”Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.
Your Full Spokane Keyword Footprint
Beyond the three queries above — see where crystalmadsen.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.
2Your Spokane Signal
Local-anchor auditStrong Spokane signal — title, meta, and contact details all anchor the site locally.
3How the Audit Scores It
Composite — supporting signal4Diagnosis & Prescription
1 critical · 3 material · 1 polishSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.
These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.
5Among the Spokane Sites We've Audited
3 above youA separate lens from the SERP positioning above. This ranks photographer by composite audit score, across the 7 sites we've measured in this vertical.
6Raw Signals
Supporting measurements7Want the Report by Email Too?
Free · one clickSign in to see the specific fix for each finding.
The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.