Spokane local-SEO audit · prepared for

Cut Throat Barbershop

#2 in the local pack for "barbershop spokane." That's real traction. The 4.9 rating across 68 reviews is strong, and the site's local signals are dialed in — title, meta, and contact details all point clearly to Spokane. Third out of six audited local barbershops. The gap is technical. No LocalBusiness schema means Google is reading the site without the structured data that confirms what you are, where you are, and what you do. That's a direct ranking input for local pack placement. Mobile load speed compounds it — slow performance loses visitors before they book. Two H1 tags on a page split the relevance signal. One wins. One doesn't. This report shows exactly where those fixes apply on the site, and what closing them does to the path toward that #1 spot.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Cut Throat Barbershop ranks #2 in the local pack
for barbershop spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: cutthroatspokane.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Cut Throat Barbershop Doesn't

Organic top 3 · “barbershop spokane
#1
thebarbersonline.com
The "Y"
Not in our Spokane audit dataset yet. Visit thebarbersonline.com and run a side-by-side compare.
#2
yelp.com· directory
Top 10 Best Barbers Near Spokane, Washington - Yelp
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
brickyardbarbershop.com
Home page - Brickyard Barbershop Spokane
Not in our Spokane audit dataset yet. Visit brickyardbarbershop.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where cutthroatspokane.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Strong local anchor
95/100

Strong Spokane signal — title, meta, and contact details all anchor the site locally.

"Spokane" in page title
Title: "Premium Barbershop in Spokane | Haircuts, Beard Trims, & More"
"Spokane" in meta description
Meta: "We are Spokane’s premier barbershop for precision men's haircuts, ski…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
69
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

2 critical · 1 material · 1 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Critical
Slow mobile performance
Mobile performance score is 38/100. Google uses mobile speed as a ranking factor.
Fix:
Material
Multiple H1 tags (2)
Multiple H1s dilute heading hierarchy and confuse crawlers.
Fix:
Polish
8 of 90 images missing alt text
Alt text helps both accessibility and image search ranking.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

2 above you

A separate lens from the SERP positioning above. This ranks barbershop by composite audit score, across the 7 sites we've measured in this vertical.

Among Spokane Barbershopswe've audited
Rank 3 of 7
#1
Alexander York - The Salon and Barbershop
alexanderyorksalon.com
Does what you don't: Has LocalBusiness structured data
79
/ 100
#2
Outskirts Barbershop
outskirtsbarbershop.com
Does what you don't: Has LocalBusiness structured data
78
/ 100
#3
You
Cut Throat Barbershop
cutthroatspokane.com
Gap to #2: +9 points · Gap to #1: +10
69
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance38 /100
SEO100 /100
Accessibility97 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews68
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag61 chars
Meta description133 chars
H1 count2
Images / missing alt90 / 8
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmprnn55 · 2026-05-30
Cut Throat Barbershop — Spokane SEO audit (69/100) · spokaneseo.app