Spokane local-SEO audit · prepared for

Dania Furniture

Your Google Business Profile is doing real work. A 4.8 rating across 302 reviews is a credible foundation most stores don't have. But the site isn't backing it up. For "furniture store spokane," Dania doesn't rank in the top 10 — Mor Furniture, Spokane Furniture, and Walkers all sit above it. The search engine can't confirm where this store operates, because the homepage title and meta description contain zero Spokane signal. That's the core problem. Two fixes drive most of the recovery. Adding LocalBusiness schema tells Google the structured facts — name, address, service area — in a format it reads directly. Updating the title tag and meta description with Spokane-specific language closes the localization gap that's currently a flat zero. The image issue matters too: 18 of 42 images have no alt text, which cuts off a secondary relevance signal on product searches. Among the six Spokane furniture sites audited here, Dania scores highest overall. The gap between that score and a top-10 ranking is almost entirely technical. This report shows exactly where to start.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Dania Furniture doesn't appear in the top 10 for furniture store spokane

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.

What the Top 3 Do That Dania Furniture Doesn't

Organic top 3 · “furniture store spokane
#1
morfurniture.com
Furniture Store Near You in Spokane WA 99202
score48/100
PSI mobile
Reviews
337
Rating
4.8/5
Schema
None
#2
spokanefurniture.com
Spokane Furniture Company: Furniture, Mattresses in ...
score61/100
PSI mobile
53/100
Reviews
452
Rating
4.7/5
Schema
None
#3
walkersfurniture.com
Walker's Furniture | Spokane, Kennewick, Tri-Cities ...
score64/100
PSI mobile
25/100
Reviews
1,779
Rating
4.9/5
Schema
None

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where daniafurniture.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title: "Scandinavian Designs | Dania Furniture"
"Spokane" in meta description
Meta: "Scandinavian Designs | Dania Furniture is the premier modern contempo…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
72
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 31, 2026.

4Diagnosis & Prescription

1 critical · 1 material · 1 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Material
Most images missing alt text (18/42)
Image alt coverage is below 70%.
Fix:
Polish
Meta description is too long (260 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

Top of pack

A separate lens from the SERP positioning above. This ranks furniture by composite audit score, across the 6 sites we've measured in this vertical.

You're on top

Among Spokane Furniture Stores we've audited, Dania Furnitureis the highest-scoring site. Worth defending — the rest of the report shows where the lead is durable and where it isn't.

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance69 /100
SEO100 /100
Accessibility85 /100
Best practices96 /100
Google Business Profile
Profile existsyes
Rating4.8 / 5
Reviews302
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag38 chars
Meta description260 chars
H1 count1
Images / missing alt42 / 18
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpu0xti · 2026-05-31