Spokane local-SEO audit · prepared for

Advantage Funeral & Cremation Services – South Hill

Your Google Business Profile is strong. A 4.9 rating across 126 reviews is real trust, and it shows. The problem is that trust isn't translating into search visibility. On "funeral home spokane," you're not in the top 10. Riplinger, Heritage, and Hennessey are all ranking above you. The gap isn't reputation — it's structure. Your homepage title and meta description contain no Spokane signal. Zero. Google reads those to understand where a business operates, and right now yours don't answer that question. No LocalBusiness schema compounds this: the page doesn't give search engines a machine-readable location, service area, or business type. That's a fixable problem. This report shows exactly where each signal is missing, how the mobile performance issues are slowing your Lighthouse score below the 90 threshold, and which structural changes move the needle first.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Advantage Funeral & Cremation Services – South Hill doesn't appear in the top 10 for funeral home spokane

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.

What the Top 3 Do That Advantage Funeral & Cremation Services – South Hill Doesn't

Organic top 3 · “funeral home spokane
#1
riplingerfuneralhome.com
Riplinger Funeral Home & Crematory | Spokane, WA
score82/100
PSI mobile
67/100
Reviews
23
Rating
5.0/5
Schema
None
#2
heritagefunerals.com
Heritage Funeral & Cremation | Spokane, WA
score95/100
PSI mobile
64/100
Reviews
91
Rating
4.6/5
Schema
Full NAP
#3
hennesseyfh.com
Hennessey Funeral Home Spokane, WA
Not in our Spokane audit dataset yet. Visit hennesseyfh.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where dignitymemorial.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title: "Dignity Memorial - Funeral Homes, Cremation and Cemeteries"
"Spokane" in meta description
Meta: "Through personalized funerals and thoughtful memorials, Dignity Memor…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
76
Score · 100 point composite
Solid baseline
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

2 critical · 1 material · 2 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Critical
Slow mobile performance
Mobile performance score is 27/100. Google uses mobile speed as a ranking factor.
Fix:
Material
Lighthouse SEO score below 90
Lighthouse SEO checks failing — score is 85/100.
Fix:
Polish
Meta description is too long (305 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Polish
No Twitter Card meta tags
Twitter Card tags control share previews on X/Twitter.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

5 above you

A separate lens from the SERP positioning above. This ranks funeral-home by composite audit score, across the 7 sites we've measured in this vertical.

Among Spokane Funeral Homeswe've audited
Rank 6 of 7
#1
Heritage Funeral & Cremation
heritagefunerals.com
Does what you don't: Has LocalBusiness structured data
95
/ 100
#2
Hennessey Funeral Home & Crematory
hennesseyondivision.com
Does what you don't: Has LocalBusiness structured data
87
/ 100
#3
Pacific NW Cremation & Funeral
pnwcremation.com
Does what you don't: Has LocalBusiness structured data
84
/ 100
#4
Riplinger Funeral Home & Cremation
riplingerfuneralhome.com
82
/ 100
#5
Spokane Cremation & Funeral Service
spokanecremation.com
Does what you don't: Has LocalBusiness structured data
81
/ 100
#6
You
Advantage Funeral & Cremation Services – South Hill
dignitymemorial.com
Gap to #5: +5 points · Gap to #1: +19
76
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance27 /100
SEO85 /100
Accessibility92 /100
Best practices77 /100
Google Business Profile
Profile existsyes
Rating4.9 / 5
Reviews126
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemayes
On-page & discovery
Title tag58 chars
Meta description305 chars
H1 count1
Images / missing alt27 / 0
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

Free · one click
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsi9s2 · 2026-05-30