Spokane local-SEO audit · prepared for

Carpet Cleaning Spokane, WA

64
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured June 17, 2026.

1Your Spokane Standing

#8 of 9
The Standing
Carpet Cleaning Spokane, WA ranks #8 of 9 Carpet Cleaning we track in Spokane.

That's the bottom third of the field. The sites above you aren't doing anything exotic — they're doing the basics, and you can see the score gap below.

Rank
Business
1
Clean Customs Carpet Cleaning· leader
92215 rev4.9
2
Spokane competitor
9052 rev5.0
3
Spokane competitor
8544 rev4.7
4
Spokane competitor
84446 rev4.9
5
Spokane competitor
82930 rev4.9
6
Spokane competitor
808,059 rev4.8
7
Spokane competitor
7637 rev5.0
8
You
7237 rev4.8

Sign in to see who's ahead of you.

Composite score blends on-page, reputation, and local-search signals. Full methodology at /data.

The Spokane Carpet Cleaning field
8 tracked · snapshot July 20, 2026
Median audit score
72field
64
Have LocalBusiness schema
50%field
you don't
Median Google reviews
134field
37
Median mobile load
5.5sfield
4.8s

This is the field you're measured against — every Spokane Carpet Cleaning we track, captured and time-stamped. The gaps below are your position inside it.

2Where Customers Decide

Reviews · trust signal
The Signal Customers Actually Check
You're 6 spots back on the signal customers actually check.

Reviews are the one ranking signal your customers read before they ever load your site. Google reads it too — review volume and rating feed the local pack directly.

Where You Sit on Spokane Carpet Cleaning Reviews
median 134
8,059
floor 29
Zerorez Spokane
you 37
You
37reviews
4.8★ rating
Category leader · Zerorez Spokane
8,059reviews
8,022 ahead of you
You need 97 more reviews just to reach the Spokane median for Carpet Cleaning. That's not the top — that's the middle. The local pack is sorted on signals like this one.
Move Me to #1
Live · against the real Spokane field

Drag your review count up. We re-rank you on reviews against the same Spokane field, live — every competitor stays fixed.

Your reviews
37
Review rank
#7of 9
37 nowleader Zerorez Spokane · 8,059

You sit at #7 today. Drag the reviews up to see what the climb buys.

3Your Live Google Position

Sign in to unlock
The local pack · locked

You're not in Google's local 3-pack for Spokane Carpet Cleaning.

Organic #4, and invisible on the map where buyers look first. See who's holding the three spots — and how to take one.

#1hidden
#2hidden
#3hidden
#4Carpet Cleaning Spokane, WAnot in pack
One Google sign-in. No card, no pitch.

4What to Fix, in Order of What It Costs

1 costly · 4 material · 2 polish

Ranked by what each gap costs you, not by how a scanner flags it. The top of this list is where you're losing the call or the click today. Work down from there.

  1. Google is guessing what your business is.

    Structured data is how you tell Google your name, address, and what you sell. Without it, Google infers — and it trusts the competitors it's sure about.

    Fix: Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

    Technical detail · for your developer

    No structured data (JSON-LD) on page — Google relies on structured data to understand local business information. — Add a LocalBusiness JSON-LD block with NAP (name, address, phone), opening hours, and primary category.

  2. You're just below the three businesses that get the calls.

    The top three map results take most of the clicks. You're close — close enough that reviews and a few fixes can move you in.

    Fix: Strengthen NAP consistency across citations, build reviews, and
    Technical detail · for your developer

    Ranking #4 for the primary organic query — Positions 4–7 sit below the top organic results, where the first three capture most of the clicks. — Strengthen NAP consistency across citations, build reviews, and add LocalBusiness schema if missing.

  3. Your photos are invisible to Google.

    Without descriptions, your images can't show up in image search and screen readers skip them. That's reach you're not getting.

    Fix: Audit content images and add descriptive alt text
    Technical detail · for your developer

    Most images missing alt text (4/11) — Image alt coverage is below 70%. — Audit content images and add descriptive alt text. Use empty alt='' only for decorative images.

  4. Google has no map of your site.

    A sitemap lists every page so Google finds them fast. Without one, new and deep pages can sit unindexed for weeks.

    Fix: Generate a sitemap
    Technical detail · for your developer

    No sitemap.xml — Sitemaps tell Google which pages exist and when they changed. — Generate a sitemap.xml and reference it in robots.txt. Most CMSes have a plugin for this.

  5. You're not pointing Google to your pages.

    A robots file is the front door for search crawlers. Without it, Google can miss pages — and the sitemap that lists them.

    Fix: Add a /robots
    Technical detail · for your developer

    No robots.txt file — Search engines look for /robots.txt to discover sitemap location and crawl directives. — Add a /robots.txt file. At minimum, include the line 'Sitemap: <your sitemap URL>'.

  6. Your links look like spam when shared.

    Paste your URL into Facebook or a text and you get a blank box. A bare link gets fewer clicks than one with a title and image.

    Fix: Add og:title, og:description, og:image, og:url meta tags to the
    Technical detail · for your developer

    No Open Graph meta tags — Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc. — Add og:title, og:description, og:image, og:url meta tags to the page <head>.

  7. Your links show no preview on X.

    Shared without a card, your link is a naked URL. A preview with a headline and image earns the click; a bare link doesn't.

    Fix: Add twitter:card, twitter:title, twitter:description,
    Technical detail · for your developer

    No Twitter Card meta tags — Twitter Card tags control share previews on X/Twitter. — Add twitter:card, twitter:title, twitter:description, twitter:image meta tags.

Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

Top 3 Fixes Sprint · the next step

You don't have to close this gap alone.

You've seen exactly what's costing you. Hand us the top three and we ship the fixes, then prove the move with a re-run of this same audit.

  • We fix your three highest-leverage gaps — schema, Google Business Profile, and on-page
  • We re-run your audit and show you the score move
  • One Spokane business per vertical — we don't work with your competitors
10 business days · flat-rate, get a quote

One operator, one client per vertical. If we're already working with a competitor in your space, we'll tell you straight.

Free · one click

See who's beating you — and the exact fix for each gap.

The diagnosis above is free. The named competitors, your live Google position, and the specific fix for each finding unlock with a single Google sign-in. No card, no pitch, no spam — one human reads replies.

We email this report once and reply if you reply.

Full Technical Detail

Authority · trajectory · load · raw signals
Organic authority · searches you're not getting
Authority & organic traffic
The leader in your vertical pulls about 1,300 searches a month.

That's roughly 27 inbound leadsa month from organic search alone. We haven't mapped Carpet Cleaning Spokane, WA's own authority yet, so we can't draw the gap — but the ceiling for this market is right there.

Mobile load · field metric
The Wait Before Anything Loads
On a phone, visitors wait 4.8 seconds for your page — slower than 2 Spokane competitors.

This is Largest Contentful Paint — the moment your main content actually appears on a phone. Google's bar for “good” is 2.5s. Past it, visitors leave before the page finishes, and Google ranks you lower for it.

Mobile load time across Spokane Carpet Cleaning
good 2.5s
median 5.5s
0s
Zerorez Spokane
you 4.8s
You
4.8s
2.3s over the 2.5s bar
Fastest in Spokane · Zerorez Spokane
3.9s
0.9s faster than you
2 of 8 Spokane Carpet Cleaning we measured load faster than you. On mobile, every second past the 2.5s bar costs visitors before they ever see your offer — and Google folds that wait straight into your ranking.
Layout shift (CLS)0.16
Spokane signal · local-anchor audit
Spokane localization signal
Strong local anchor
85/100

Strong Spokane signal — your title and meta both name the city to Google.

"Spokane" in page title
Title: "Carpet Cleaning Spokane, WA - Don & Sons Carpet Cleaning"
"Spokane" in meta description
Meta: "Spokane, Washington's carpet cleaning experts. We clean Carpets, Up…"
Raw signals · supporting measurements
PageSpeed (mobile)
Performance62 /100
SEO92 /100
Accessibility82 /100
Best practices100 /100
Core Web Vitals (mobile)
LCP (load)4.8 s
CLS (shift)0.16
INP (response)
Google Business Profile
Profile existsyes
Rating4.8 / 5
Reviews37
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag56 chars
Meta description123 chars
H1 count1
Images / missing alt11 / 4
robots.txtno
sitemap.xmlno
Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmqig1tf · 2026-06-17