Spokane local-SEO audit · prepared for

Door Specialties, Inc.

36 reviews and a 4.4 rating is a real foundation. But for "garage door repair Spokane," Door Specialties isn't in the top 10 — garagedoorspokane.com, Yelp, and Wayne-Dalton are all ahead of it. That's the gap. The core reason is structural: the homepage title and meta description contain zero Spokane signal, so Google has no geographic anchor to rank the site locally. No LocalBusiness schema, seven images with no alt text — the site is functionally invisible to the mechanisms that drive local search placement. This report shows exactly where those signals are missing and what fixing them does to visibility.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Door Specialties, Inc. doesn't appear in the top 10 for garage door repair spokane

That's the single highest-impact visibility gap in this report. The three sites that dorank are listed below — what they do, what you don't.

What the Top 3 Do That Door Specialties, Inc. Doesn't

Organic top 3 · “garage door repair spokane
#1
garagedoorspokane.com
Precision Garage Door Spokane | Repair, New Garage Doors ...
score71/100
PSI mobile
46/100
Reviews
2,664
Rating
4.9/5
Schema
None
#2
yelp.com· directory
THE BEST 10 GARAGE DOOR SERVICES IN SPOKANE, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#3
wayne-dalton.com
Garage Door and Commercial Door Repair & Installation in ...
Not in our Spokane audit dataset yet. Visit wayne-dalton.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where doorspecialties.netranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title: "Welcome -"
"Spokane" in meta description
Meta: "Welcome! Please browse through all that we have for you, and feel fre…"
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
72
Score · 100 point composite
Behind the curve
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 31, 2026.

4Diagnosis & Prescription

1 critical · 1 material · 2 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No LocalBusiness schema
JSON-LD is present but no LocalBusiness (or subtype) entity is declared. Local pack ranking relies on this.
Fix:
Material
Most images missing alt text (7/7)
Image alt coverage is below 70%.
Fix:
Polish
Title tag is too short (9 chars)
Titles should be 30–65 characters to display fully in search results.
Fix:
Polish
Meta description is too long (329 chars)
Meta descriptions display best between 70 and 160 characters.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

3 above you

A separate lens from the SERP positioning above. This ranks garage-door by composite audit score, across the 6 sites we've measured in this vertical.

Among Spokane Garage Door Servicewe've audited
Rank 4 of 6
#1
Garage Gecko
garagegecko.com
82
/ 100
#2
Spokane Overhead Door
spokaneoverheaddoor.com
74
/ 100
#3
Spilker Pacific - Spokane
spilkerpacific.com
72
/ 100
#4
You
Door Specialties, Inc.
doorspecialties.net
Gap to #3: +0 points · Gap to #1: +10
72
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance73 /100
SEO100 /100
Accessibility95 /100
Best practices100 /100
Google Business Profile
Profile existsyes
Rating4.4 / 5
Reviews36
Hours publishedyes
Structured data
JSON-LD presentyes
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tag9 chars
Meta description329 chars
H1 count1
Images / missing alt7 / 7
robots.txtyes
sitemap.xmlyes

7Want the Report by Email Too?

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The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmptzukp · 2026-05-31
Door Specialties, Inc. — Spokane SEO audit (72/100) · spokaneseo.app