Spokane local-SEO audit · prepared for

Downing & Co. Small Business Accountant - Spokane Location

Downing & Co. holds the #2 spot in Spokane's local pack for "accountant CPA spokane." That's real traction. But the site's on-page foundation is almost entirely missing. No H1. No page title. No meta description. No structured data telling Google what the business is or where it operates. Zero out of 100 on localization signal. Spokane doesn't appear anywhere Google reads it on the homepage. That gap matters because the local pack and the organic results pull from different signals. The Google Business Profile is doing the work right now — four reviews, a 5-star rating — but the site itself isn't reinforcing it. Among the seven Spokane accountants audited here, Downing ranks sixth on overall site health. The report below shows exactly which fixes move the needle first.

1Where You Actually Rank in Spokane

1 cached query
Primary commercial query · May 30, 2026
Downing & Co. Small Business Accountant - Spokane Location ranks #2 in the local pack
for accountant CPA spokane

Top-3 local pack on this query — that's where the click-through actually lives. Defend it: downingpdx.com's GBP and on-site signals need to stay clean so Google has no reason to swap you out.

What the Top 3 Do That Downing & Co. Small Business Accountant - Spokane Location Doesn't

Organic top 3 · “accountant CPA spokane
#1
yelp.com· directory
THE BEST 10 Accountants in SPOKANE, WA
A national directory in your top 3 means Google can't find enough strong local sites to fill the SERP. That's an opening — your audit-grade site can outrank it with the right local signals.
#2
spokanecpa.com
Spokane WA Accounting Services: Johnson & Associates CPA
score38/100
PSI mobile
Reviews
6
Rating
4.3/5
Schema
None
#3
am-cpas.com
Anastasi Moore & Martin, PLLC: Spokane, WA Accounting ...
Not in our Spokane audit dataset yet. Visit am-cpas.com and run a side-by-side compare.

Audited values come from our Spokane dataset of > 40 local sites. Where a competitor is a national directory (Yelp, Reddit, etc.) we mark it as such — the signal is that those showed up in your local SERP at all, which is its own diagnosis.

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Your Full Spokane Keyword Footprint

Beyond the three queries above — see where downingpdx.comranks across neighborhood and modifier long-tail (“south hill,” “affordable,” “near me,” and more). One free deep profile, yours to keep.

Free with a Google sign-in.

2Your Spokane Signal

Local-anchor audit
Spokane localization signal
Site doesn't say it's in Spokane
0/100

No Spokane signal in the homepage title or meta description. The site doesn't tell Google where it operates.

"Spokane" in page title
Title tag is missing entirely.
"Spokane" in meta description
Meta description is missing entirely.
Local cities / neighborhoods mentioned
No Spokane neighborhoods, Spokane Valley, or surrounding cities mentioned.
509 area code present
No 509 phone number in title/meta — moving it onsite gives Google a structured local cue.

3How the Audit Scores It

Composite — supporting signal
48
Score · 100 point composite
Critical
Across PageSpeed Insights mobile + desktop, on-page hygiene, structured-data adoption, Google Business Profile completeness, and local-pack visibility. Measured May 30, 2026.

4Diagnosis & Prescription

4 critical · 4 material · 3 polish
Free · one click

Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Critical
No structured data (JSON-LD) on page
Google relies on structured data to understand local business information.
Fix:
Critical
Missing page title
The page has no <title> tag.
Fix:
Critical
Missing meta description
The page has no <meta name="description"> tag.
Fix:
Critical
No H1 tag on page
Every page should have exactly one H1.
Fix:
Material
Missing mobile viewport meta tag
The page has no <meta name="viewport"> tag — mobile rendering will be broken.
Fix:
Material
Lighthouse SEO score below 90
Lighthouse SEO checks failing — score is 85/100.
Fix:
Material
No robots.txt file
Search engines look for /robots.txt to discover sitemap location and crawl directives.
Fix:
Material
No sitemap.xml
Sitemaps tell Google which pages exist and when they changed.
Fix:
Polish
No canonical tag
Self-referential canonical tags prevent duplicate content issues from tracking parameters.
Fix:
Polish
No Open Graph meta tags
Open Graph tags control how the page appears when shared on Facebook, LinkedIn, etc.
Fix:
Polish
No Twitter Card meta tags
Twitter Card tags control share previews on X/Twitter.
Fix:
Want Expert Help With These Issues?

These fixes are doable in-house — but if you'd rather hand them off, August SEO works with Spokane businesses on exactly this. No pitch, no pressure. Just say the word.

5Among the Spokane Sites We've Audited

4 above you

A separate lens from the SERP positioning above. This ranks accountant by composite audit score, across the 6 sites we've measured in this vertical.

Among Spokane Accountants / CPAswe've audited
Rank 5 of 6
#1
NorthWest CPA & Tax
nwcpatax.com
Does what you don't: Publishes structured data
93
/ 100
#2
Kirchner & Jordan CPAs
kirchnerjordancpa.com
Does what you don't: Publishes structured data
82
/ 100
#3
Mason Accounting
masonaccounting.co
Does what you don't: Publishes structured data
75
/ 100
#4
David Green CPA PLLC
davidgreencpa.com
Does what you don't: Has a page title
51
/ 100
#5
You
Downing & Co. Small Business Accountant - Spokane Location
downingpdx.com
Gap to #4: +3 points · Gap to #1: +45
48
/ 100

6Raw Signals

Supporting measurements
PageSpeed (mobile)
Performance57 /100
SEO85 /100
Accessibility89 /100
Best practices92 /100
Google Business Profile
Profile existsyes
Rating5.0 / 5
Reviews4
Hours publishedyes
Structured data
JSON-LD presentno
LocalBusiness schemano
NAP complete in schemano
On-page & discovery
Title tagmissing
Meta descriptionmissing
H1 count0
Images / missing alt0 / 0
robots.txtno
sitemap.xmlno

7Want the Report by Email Too?

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Sign in to see the specific fix for each finding.

The diagnosis below is free. The actionable fix for each one — and an emailed copy of the full report — unlock with a single Google sign-in. We don't spam, sell, or share. One human reads replies.

Audit prepared by spokaneseo.app — a project of August SEO LLC, Spokane, WA
Report cmpsingt · 2026-05-30
Downing & Co. Small Business Accountant - Spokane Location — Spokane SEO audit (48/100) · spokaneseo.app